Childhood Obesity and Marketing

Paper Summary:

This paper looks at the escalating problem of obesity in children and how many people attribute the problem to the marketing strategies of fast foods. The arguments supporting this position and the need for fast-food regulation are discussed in the paper, and the factors and statistics used in these arguments are cited. The paper then presents the arguments that oppose the regulation of fast-food marketing strategies and concludes with the author's suggestion on how best to solve the problem of childhood obesity.

From the Paper:

"Many nutrition experts blame this trend on poor nutrition and sugar snacks. Deborah Crooks criticizes the sale of unhealthy snacks in schools, saying many of these snacks are "high in fat and sugar" (Crooks, qtd in "Sale of snack foods in schools may contribute to obesity in children"). Many of these snacks are dispensed from bright vending machines and packaged in wrappers containing popular cartoon or movie characters and even celebrity endorsers."

More papers on Childhood Obesity and Marketing:

• Research Paper # 105703 : "Childhood Obesity Epidemic"
• Research Paper # 95053 : "Advertising, Fast-Food and Childhood Obesity"
• Article Review # 73600 : "Marketing and Childhood Obesity"

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