Big Byte Computer Analysis

Paper Summary:

In this article, the writer discusses Big Byte Computers, Inc., which is a manufacturer of personal computers, with annual sales of $5 billion. The writer maintains that due to the competitive pressures of the marketplace, Big Byte must identify and implement cost savings in its production and distribution processes designed to contain price-to-customer and improve profitability. The writer notes that currently, Big Byte is considering revamping its logistics processes, in order to pursue a more comprehensive approach to supply chain management. Such a move could entail changing its partnership with current logistics provider, CBL Logistics. In order to determine the most appropriate path, a SWOT analysis is needed to determine the strengths, weaknesses, opportunities and threats that exist from moving from its current situation to one in which a trusted partner is potentially dropped and an existing system is potentially altered. This report provides such an analysis.

Outline:
Strengths
Weaknesses
Opportunities
Threats
Recommendations

From the Paper:

"There are a number of strengths evident in the current BBC situation. First, a simple process for inbound and outbound shipping and centralized logistics management has been established. This fact facilitates comparison with any new approach suggested. If, at this point, it is argued that BBC's costs are too high it is likely due to transportation and production process costs. Unnecessary redundancies have been eliminated, as have accounting uncertainties. In order to lower costs, therefore, it becomes clear that the company must change the processes. The choice before the company, in other words, is a stark one. Such clarity of choice can be beneficial when deciding a way forward to improve return on investment because it facilitates analysis and saves time."

Sample of Sources Used:

• Crain, A. (n.d.). Managing enterprise change to drive ROI. Supply and Demand Chain Executive. Retrieved August 7, 2006 from http://72.14.209.104/search?q=cache:qPlas27SZDcJ:www.sdcexec.com/article_arch.asp%3Farticle_id%3D6009+business+management+change+supply+chain+clear+choice&hl=en&gl=us&ct=clnk&cd=1
• Microsoft. (n.d.) Connect people along your supply chain. Microsoft Dynamics. Retrieved August 7, 2006 from http://www.microsoft.com/dynamics/businessneeds/supply_chain_management.mspx.

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