This paper provides a SWOT analysis of the consumer electronics company, Best Buy.
Written in 2009; 1,476 words; 6 sources; APA; $ 48.95
Paper Summary:
In this article, the writer notes that a SWOT analysis helps organizations to identify and analyze their weaknesses and threats so as to overcome them by effectively harnessing their opportunities and strengths. The writer explains that "SWOT" is an acronym for strength, weakness, opportunities and threats. In this paper, the writer conducts a SWOT analysis of Best Buy Inc., one of the leading marketers of consumer electronics in the United States. The writer begins by presenting a short executive summary of the company. This is followed by the SWOT analysis, a discussion of the current issue facing the company as it relates to maintaining a profitable position in the industry and the recommendations and conclusion.
Outline:
Introduction
Best Buy: Executive Summary
Best Buy: SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Best Buy: Current Issues
Recommendations
Conclusions
Appendix
Figure 1
Figure 2
From the Paper:
"Best Buy derived its strength from three main factors: its employees, customer centricity, and market share. With regard to the employees, it will be important to note here that the company can boast of having a highly professional and motivated workforce who is committed to ensuring that the company attains it corporate aims and objectives. The company currently has as much as 150,000 well-trained and innovative employees who are armed with up-to-date skills for caring for the needs of the company's customers.
"Customer-centricity is another source of strength for Best Buy. Unparalleled commitment to customer satisfaction is one of the secrets that contributed to the success of Best Buy in the consumer electronics industry."
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