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BBC Change Initiative
Analytical Essay # 124763
An analysis of the role of the Director-General, Greg Dyke, in BBC's change initiative.
2,250 words (approx. 9 pages) |
41 sources |
APA | 2008
|
Published on: Jan 01, 2008
Paper Summary:
This paper describes the role of Greg Dyke in the transformational change at the BBC during his term as Director-General, applying the concepts of appreciative inquiry and Lewin's model.From the Paper:
"Approaches for achieving organizational change are numerous but there have only been a few instances where the process was handled so well that the program for the change became part of the annals of organizational development. Jack Welch's transformation of GE to a boundary-less organization is one such example and the massive BBC change initiative brought about by Director-General Greg Dyke is an even better one. Dyke walked into a BBC that had been shackled by the authoritarian..."Visitors who viewed this Analytical Essay also liked these:
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APA Citation:
BBC Change Initiative (2012, April 01). Retrieved May 19, 2012, from http://www.academon.com/Analytical-Essay-BBC-Change-Initiative/124763
MLA Citation:
"BBC Change Initiative" 01 April 2012. Web. 19 May. 2012. <http://www.academon.com/Analytical-Essay-BBC-Change-Initiative/124763>
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