Attractive Marketing Possibilities

Paper Summary:

This paper examines the marketing differences in Canada, Hungary and Rwanda, to determine attractive marketing possibilities for U.S. goods and services. The paper contends that of the three nations considered, Canada and Hungary both appear to have promising markets. Both have well-developed infrastructures. While Canada has a long history of a free market economy, Hungary has committed to catching up as fast as possible and has made the climate attractive for foreign investment and goods. It offers a smaller population than does Canada, but one arguably eager for the goods Canadians take for granted. The paper claims that Rwanda offers very little, currently, to any company wanting to explore new markets. Its infrastructure is creaky, its population stressed and the government still has not paved the way for substantial foreign marketing, not least by maintaining control of so much of the meager media. The paper assesses that of the three, Rwanda is clearly the least attractive marketing choice.

From the Paper:

"Not surprisingly, a comparison of the advertising environments in Canada, Hungary and Rwanda reveals that the market closest to that of the United States in composition, Canada, also offers the most easily navigated paths for advertising and marketing of products and services. Hungary, especially in the rush to a market economy after the collapse of Eastern European communist governments, also offers attractive marketing possibilities. Rwanda is probably the least attractive. Still called by the CIA World Factbook "Rwanda is a poor rural country with about 90% of the population engaged in (mainly subsistence) agriculture" according to the CIA World Fact book."

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