Arista Records

Paper Summary:

In this article, the writer explains that a "SWOT" analysis is usually performed when managers wish to determine their company's current position in the market. The writer notes that the acronym refers to the four areas of "strengths", "weaknesses", "opportunities" and "threats". Such an analysis on Arista Records shows its current position, so that the company's managers and associates can determine what is needed for optimal future development. The writer points out that it can therefore be regarded as a key strategy in ensuring a company's current well-being and future survival. In conclusion, the writer maintains that it appears that Arista's strengths and opportunities are in a strong position to mitigate its weaknesses and threats. If the balance between the four SWOT elements is handled correctly, the writer claims that the label is likely to survive for a long time to come.

Outline:
Strengths
Weaknesses
Opportunities
Threats

From the Paper:

"In terms of weaknesses, it appears that Arista Records tends to make ill-advised executive decisions that have a detrimental effect not only on the company's cash flow, but also on its public image. One of these apparently bad choices appears to be replacing Clive Davis with Antonio Reid. Clive Davis contributed a personal, traditional touch to the company by working personally with each artist to ensure his or her optimal development and talent. According to reports, Davis had particular talent in this area, and was therefore responsible for the company's initial success."
"While Reid, according to Jet (2004), is reported in being responsible for high-profile careers such as those of TLC, Toni Braxton and Pink, a fundamental flaw in his management strategy was overspending."

Sample of Sources Used:

• Garner, Randy (2005, Nov). "SWOT tactics: basics for strategic planning". The FBI Law Enforcement Bulletin. Online Database: FindArticles.com
• Jet (2001, Aug 20). "Whitney Houston Signs $100 Million Contract With Arista Records". Online Database: FindArticles.com
• Jet (2003, March 3). "Jermaine Dupri joins Arista Records as exec and makes exclusive deal with label". Online Database: FindArticles.com
• Jet. (2004, Feb 2). "Antonio 'L.A.' Reid steps down as head of Arista". Online Database: FindArticles.com

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