Apple Computer, Inc.

Paper Summary:

This paper explains that Apple Computer, Inc. has rocketed to the top of the technology industry with the incredible performance of its two core products, its mp3 player Ipod and home computer Macs. The paper also points out that Apple's penchant for creativity combined with their overall ability to create user friendly but technologically sophisticated products has won them loyalty from customers and continued raves from the world community. The paper also points out that Apple's success within these two markets, however, will not go unchallenged. The paper then takes a close look at Apple's challenges within their mp3 and home computer divisions and analyzes their strategies for overcoming these challenges.

From the Paper:

"Apple's mp3 division has been at the heart of its revolution from a dying niche brand to one of the most potent forces in the technology industry. Its Ipods have been cited as having a 92.3% market share of all hard drive based music players, this is an incredible statistics since no company had more than 23% market share of the mp3 market up until the late 1990s. Their incredible growth, however, is facing some roadblocks as internal and external problems have developed. Their first primary challenge is that there has been an increase in competition over the past three years."

Sample of Sources Used:

• Levy, Steven. Hackers: Heroes Of The Computer Revolution. (New York: Dell Publishing Co., Inc., 2005).
• Moritz, Michael. The Little Kingdom. (New York: William Morrow and Company, Inc, 2006).

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