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Analysis of the eBAY Website


# 104593
Analysis of the eBAY Website
An in-depth analysis, well illustrated with tables, of the eBay website together with comments for improvement.
2,352 words (approx. 9.4 pages) | 5 sources | APA | 2008 Philippines


Paper Summary:

The paper opens with an explanation of online auctions and continues to add that this method of online purchasing is a major development as a result on the Internet innovation. eBay, in spite of major competition from Internet giants, has remained in the forefront mainly due to its service and ability to meet the needs of its clients. The paper gives an in-depth study of eBay's operation, discusses its consumer friendly website and the company's pluses and minuses. The paper also gives suggestions for improvement.

Outline:
Introduction
Businesses challenges for eBay
Goals of eBay
Content
Site assessment
Suggestions

From the Paper:

"Business should offer products and services concentrate on marketing programs and materials that offer target markets what they need to be able to achieve their individual objectives. It is important to understand what motivates, perceptions and emotions of your buyers and in the case of eBay this entails providing them services and products they most want and need. eBay can accomplish this by developing materials that build awareness, convenience, and service"

Sample of Sources Used:

  • Cohen, Adam (2003). The Perfect Store. Boston : Back Bay Books
  • Ebay (2004). Ebay Annual Report 2004. [Online]. San Jose, CA: eBay. Available from http://investor.ebay.com/common/download/download.cfm?companyid=ebay&fileid=43789&filekey=B58F024C-11A6-409D-8194-449514084E3C&filename=AnnualReport2004.pdf [Accessed on March 7, 2007]
  • Johansson, Johny K. (2001). Global Marketing: Foreign Entry, Local Marketing and Global Marketing, International edition. Boston: McGraw-Hill Higher Education
  • Nissanoff, Daniel (2006). FutureShop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell and Get the Things We Really Want. The Penguin Press
  • Online auction business model. [Online]. Available from http://en.wikipedia.org/wiki/Online_auction_business_model [Accessed on March 7, 2007]

Cite this paper

APA Citation:

Analysis of the eBAY Website (2012, January 15). Retrieved February 10, 2012, from http://www.academon.com/Analytical-Essay-Analysis-of-the-eBAY-Website/104593

MLA Citation:

"Analysis of the eBAY Website" 15 January 2012. Web. 10 Feb. 2012. <http://www.academon.com/Analytical-Essay-Analysis-of-the-eBAY-Website/104593>




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Published by:

Jojoy PH
Publisher Since:
Dec 16, 2006
WORK EXPERIENCE REGIONAL AREA MANAGER - PLAINS & PRINTS STORES, INC. (July 2005 - June present) In charge of regional store operations, creation of strategies and operational initiatives to achieve sales goals, manpower development, market positioning and product development. Supports the operations of Space and She. CREATIVE OPERATIONS OFFICER - GALAXY ISP, INC. (October 2004-February 2005) Strategize and implement start up product planning, product rollout, and product partnerships for information communications-technology (ICT) and computer-telephony-integration (CTI) systems, and aggressively market these systems to all applicable consumer and corporate segments. Facilitated company's human resources, marketing, administrative support and corporate planning programs. TRAINEE - DEPARTMENT OF TOURISM (WOW PHILIPPINES PROGRAM) (January 2004-March 2004) Helped in the establishment of communication and support channels to aid partner companies of the program to realize department goals and initiatives through development of evaluation models and competitive travel packages. EDUCATION DE LA SALLE UNIVERSITY Bachelor of Science in Commerce major in Marketing Management, Dean's Lister. June 2004 UNIVERSITY OF THE PHILIPPINES Undergraduate-Bachelor of Science in Business Administration, Dean's Lister - Undergraduate (1998-2000) MANILA SCIENCE HIGH SCHOOL High School Diploma, March 1998
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