Analysis of an Ad

Paper Summary:

This paper explains how the advertisement for "The Cruxshadows" and their album "Wishfire" is effective because of the attractiveness of the color scheme, the advertisement's identification of the band members with the music, and its overall visual appeal.

From the Paper:

"Advertising designers are presented with a particular challenge when the focus of the advertisement is an artistic product. Unlike those which are meant to sell food, household products, or even luxury items, ads that promote an artistic work like music must find a way to not only stick in the heads of viewers but also to be artistically pleasing and representative of the artistic vision of the creator of the featured piece. People who drink soda or buy shoes are not necessarily going to be swayed by the subtle visual intricacies of a Pepsi or Nike ad as long as there is a cultural or need-based appeal. If the consumer feels that Pepsi, for example, will quench thirst, then the ad was effective. However, in order for a music ad to be effective, it must find a way to appeal to the inner art critic and somehow present a visual representation of the appeal of the music, which may be considered an emotional or spiritual need, but remains outside the reach of the basic "food, clothing, and shelter" appeals. One advertisement that rather effectively promotes music is that for the band The Cruxshadows, for the album Wishfire, which appeared in Orkus music magazine in September, 2002."

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