Analysis of Ebay

Analytical Essay # 118074

Business > Applied Operations
Business > Companies
Business > Marketing

This essay gives a brief analysis of five different articles on Ebay's business operations and provides a comprehensive strategic diamond analysis.

794 words () | 5 sources | MLA | 2009 | United States

Published on: Dec 31, 2009

Paper Summary:

This paper discusses articles, which examines Ebay's recent acquisitions of 25% Craigslist's business, and Stumbleupon.com. The paper also discusses articles that focus on Ebay's competition, controversy over changes made by Ebay's CEO, and increases in Ebay's profits, despite concern over slowing growth. This essay then provides a strategic diamond analysis of the company, and a third section, analyzing the strength of Ebay's strategy diamond.

Table of contents
Part One - Articles
- Arena (Article 1)
- Vehicle (Article 2)
- Differentiation (Article 3)
- Staging (Article 4)
- Economic Logic (Article 5)
Part Two - Strategy Diamond Analysis
Part Three - Strength of Ebay's Strategy Diamond
Bibliography

From the Paper:

"Ebay is doing a very good job of positioning itself for the future. As mentioned, their online auction site is not so new anymore and they have other competitors out there, like Craigslist and the new Web site Etsy, which could take some of eBay's business away if they don't work carefully. Acquiring StumbleUpon is a good idea because it is venturing out of their arena. Craigslist, also out of the arena, but close enough to make Craigslist a direct competitor, is a good investment for ebay. If Craigslist ever does decide to sell, this would make it very easy for ebay to lay claim to the company."

Sample of Sources Used:

Mangalindan, Mylene. "Ebay Net Rises Amid Worries". The Wall Street Journal. July 17, 2008.
Mangalindan, Mylene. "Ebay Users Set to Question CEO on Changes". The Wall Street Journal. June 19, 2008.
Mangalindan, Mylene. "PayPal Prepares For a Challenge From Google". The Wall Street Journal. February 6, 2006.
Wingfield, Nick. "Ebay Buys Stock in Craigslist". The Wall Street Journal. August 13, 2004.
Vara, Vauhini; Delaney, Kevin J. "Ebay Seeks to Add StumpleUpon to Portfolio". The Wall Street Journal. May 9, 2007.