An Analysis of Verizon Wireless

Paper Summary:

The paper analyzes the growth and development of "Verizon Wireless". Verizon is currently the leader in the wireless service providers market. The paper provides information regarding the company's history, activity, and current situation as well as a review of the company's financial performance. The writer presents us with an analysis of the wireless industry and then goes on to discuss Verizon's internal organization, future development and goals and suggests that the company needs to make modifications to its structure if it is to succeed in reaching its stated goals.

Outline:
Executive Summary
Introduction
External Analysis
Internal Analysis
Strategic Options Analysis
Implementation
Reference list:

From the Paper:

"Regarding business to business distribution, the company currently operates with two important business to business sales forces. This means over 2,000 employees. One of the two forces operates with the small to medium businesses. Their number is continuously increasing. The main target is represented by regional and local businesses that operate in industries with less than 100 wireless users. Given the fact that these small to medium companies' number is continuously increasing, it is recommended that Verizon also increases the number of employees working with this segment, in order to be able to expand the company's activity, as number of customers, on the one hand, and as national coverage, on the other hand."

Sample of Sources Used:

• Verizon Wireless (2007). Wikipedia, the free encyclopedia. Retrieved November 30, 2007 from http://en.wikipedia.org/wiki/Verizon_Wireless.
• 3rd Quarter 2007. Earnings Conference Call (2007). Verizon Wireless. Retrieved December 1, 2007 from http://news.vzw.com/investor/events/2007/event_2007-10-29.html.
• Annual Report (2006). Verizon Wireless. Retrieved December 1, 2007 from http://investor.verizon.com/financial/quarterly/index.aspx#link.
• Telecommunications trends (2007). Plunkett Research. Retrieved December 1, 2007 from http://www.plunkettresearch.com/Industries/Telecommunications/Telecommunicationstrends/tabid/95/Default.aspx.
• Verizon Wireless (2001). U.S. Securities and Exchange Commission. Retrieved December 1, 2007 from http://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0001120994&owner=include&count=40.

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