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An Advertising Analysis
Analytical Essay # 108097
An Advertising Analysis
This paper provides a rhetorical analysis of a Trim Spa advertisement campaign.
743 words (approx. 3 pages) |
3 sources |
APA | 2008
Paper Summary:
The paper examines the advertisement where Anna Nichole Smith endorses Trim Spa, the diet product that claimed credit for her weight loss. The paper analyzes the elements of all three components of classic rhetoric in this advertisement; its obvious use of an ethical appeal (ethos), an appeal to emotions (pathos) and an appeal to a logical conclusion (logos). The paper identifies the targeted audience of females who identify with the message of the importance of losing weight to maximize their attractiveness, sex appeal and power in relation to men.outline:
Introduction
Ethos
Pathos
Logos
Target Audience
From the Paper:
"A recent television advertisement for Trim Spa features Anna Nichole Smith shortly before her recent death. After years of being obese, as prominently displayed in a television series following her daily life, Anna Nichole suddenly lost all her excess bodyweight and regained the figure that had enabled her to work as a model and actress, and before that, as an exotic dancer in Texas."Sample of Sources Used:
- Belch, G, Belch, M. (1998) Advertising and Promotion: An Integrated Marketing Communications Perspective. Irwin/McGraw-Hill: New York
- Gerrig, R., Zimbardo, P. (2001) Psychology and Life 16th ed. Allyn & Bacon: New Jersey
- Ogilvy, D. (1983) Ogilvy on AdvertisingVintage Books: New York
More papers on An Advertising Analysis:
Cite this paper
APA Citation:
An Advertising Analysis (2012, January 15). Retrieved February 10, 2012, from http://www.academon.com/Analytical-Essay-An-Advertising-Analysis/108097
MLA Citation:
"An Advertising Analysis" 15 January 2012. Web. 10 Feb. 2012. <http://www.academon.com/Analytical-Essay-An-Advertising-Analysis/108097>
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