American Airlines

Paper Summary:

This paper is a strategic audit of American Airlines, using financial reports for 2001 for the AMR corporation. The paper examines the impact of 9/11. The paper deals with problem identification, sub-problem identification, internal and external strategic analysis, four alternatives to solve the problem and finally, selecting the most appropriate and creating an execution plan for the strategy chosen.

From the Paper:

"With the exception of a few carriers such as Southwest Airlines, many of America's airlines have been losing significant amounts of money. According to AMR, filing with the U.S. Securities and Exchange Commission in fiscal year ?, American Airlines parent company, AMR, reported a net loss of billions on total revenues of - billion. AMR's net loss was - percent meaning the airline lost - cents for every dollar of revenue for the year."

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