Alcohol Use

Paper Summary:

This paper explains that the decrease in the use of alcoholic beverages in the U.S. and Europe is because alcoholic beverages, which once had a status as almost indispensable diet items, today are commodities of discretionary consumption. The paper relates that this shift was affected by several factors, including demographic changes, economic shifts, new social pressures, a growing health consciousness and direct action of the temperance movement. The paper also relates that teenage drinking is still a problem since young people are not given norms by which to judge their own behavior and thus emulate what they see in the adult world without the social anchor to do so responsibly.

From the Paper:

"The Canadian market is more like the American market than it is the European. For the beer industry today, based on reports from the advertising undertaken by different companies, the primary target market in North America as a whole consists of men and younger adults. This fact also explains the emphasis on youth in certain television ads, often with images of people in their twenties in singles bars, at parties, and in locales such as the beach, a swimming pool, a barbecue, or similar site."

Sample of Sources Used:

• "Alcoholic Drinks in Canada." The-infoship.com (2004). December 10, 2007. http://www.the infoshop.com/study/eo18029_alcoholic_drink_canada.html.
• Bordin, Ruth. Women and Temperance. Philadelphia: Temple University Press, 1981.
• Clark, Norman H. Deliver Us from Evil: An Interpretation of American Prohibition. New York: W.W. Norton, 1976.
• Furnas, J.C. The Life and Times of the Late Demon Rum. New York: G.P. Putnam's Sons, 1965.
• "Guide to the Labeling of Alcoholic Beverages." Canadian Food Inspection Agency (10 Dec 2007). http://www.inspection.gc.ca/english/fssa/labeti/guide/ch10e.shtml.

More papers on Alcohol Use:

• Analytical Essay # 106436 : "Adolescent Drug and Alcohol Use"
• Dissertation or Thesis # 69148 : "Attitudes toward Alcohol Use "
• Argumentative Essay # 65919 : "Alcohol Use in America"
• Essay # 74515 : "Drug/Alcohol Use and Abuse "

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