Advertisement Analysis: X-Box Game

Paper Summary:

This paper describes the graphics and contents of an advertisement for Microsoft's X-Box game, "Grabbed by the Ghoulies". It discusses the advertisement's target audience and its positioning. The paper also analyzes the message strategy and graphics strategy used in the advertisement and the brand identification strategy. The overall assessment of the advertisement's success in reaching its intended audience is positive.

From the Paper:

"This is the catch-phrase header that appears at the top of the 2-page ad. The ad is targeted at the primary MAD audience " teenagers " and through "comic-book" styled layout of graphics and minimal text, the ad entices their market into either wanting to play the game, or investigating the game at either their local retail store or online. The ad also utilizes a single picture of teenagers playing the game. This is interlaid within the comic-book layout of scenes from the game as well as "comic" blurbs, like "Thwack!!!"."

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