An analysis of Wendy's television commercial for its new hamburger, the "Spicy Baconator."
Written in 2009; 1,105 words; 5 sources; MLA; $ 38.95
Paper Summary:
This paper offers an analysis of Wendy's advertisement for its latest hamburger offering, the "Spicy Baconator". The paper summarizes and describes the television commercial and discusses Wendy's corporate slogan: "It is way better than fast food". The author analyzes Wendy's choice of promoting the Baconator in view of the recent criticism that the fast food industry has come under fire recently for unhealthy food and lifestyles and discusses the terms of the associations created by the people, objects and context of the advertisement.
From the Paper:
"This may seem odd, given the monstrosity of the burger would seem to be part of its appeal. When asked if the advertisement would motivate them to purchase the Baconater, or the "Spicy Baconator," most friends and family members said that it did look like a 'heart attack on a bun.' However, some male friends did note that although they would not make it a regular order, they might consider ordering it 'once' just to see what it tasted like, for experience's sake. And perhaps that is the real appeal of such monster-burgers--people, even die-hard fast food consumers do not order them regularly, but the challenge of eating one occasionally lures many people in, which establishes the habit of going to fast food chains in general, for all sizes of burgers."
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