Abstract This paper offers a critical analysis of a 2003 advertisement for Nissan Altima. It depicts a father and infant son intently reading an owner's manual for the car. The paper describes elements of the simple ad that help to convey the message of the advertisement.
From the Paper "This paper is a critical analysis of an ad for the Nissan Altima as it appears in the August issue of "Men's Health" magazine using the visual reading text handout as its guide. This apparently simple ad uses a number of effectively chosen elements and meaning ..."
