Abstract This paper analyzes four theories for motivation that deserve considerable focus, including the Hierarchy Theory by A. Maslow, the Acquired Needs Theory by D. McClelland, the Two-Factor Theory by F. Hertzberg, and the ERG Theory by C. Alderfer. The paper uses an example of a fictitious company, XYZ, in order to discuss which of the types of theories listed above would be most effective in motivating each of the three employee groups of XYZ company, salespeople, production workers, and the administrative staff.
From the Paper "As we move into the twenty-first century, companies will need to draw on the full creative energy and talent of their people. But what tools can company directors use to best mine these resources from its employees? Organizations today are in a constant battle with their competition for talented employees. This makes issues such as how to motivate and retain staff very important. As research and corporate experience has found, financial rewards, such as large salaries, are not always a successful method of bringing about the prolonged motivation of employees. Companies need to become more creative if they want to retain their staff and keep them motivated."
Abstract This paper begins with a general overview on human motivation. It continues to discuss Maslow and Alderfer's specific theories on the topic. It then explores how motivation correlates in the political and marketing arenas. The paper also expands on the causes of motivational problems and how to motivate the individual in the future. Lastly, the author offers a conclusive summary.
Table of Contents:
Introduction
Models and Theories of Human Motivation
Politics and Marketing
Nature and Causes of Motivational Problems
Summary
Works Cited
From the Paper "This can be applied to the issue of marketing in that individuals who work in this field and have their basic needs met would be more interested in learning new techniques and new ways to grow their businesses, as well as taking other training that will teach them about technologies and other issues that are up-and-coming. They will be in a growth stage because their needs for existence (i.e. money, job security) and their needs for relatedness (i.e. relationships with their peers and others) will already have been met."
