Abstract The paper describes the health risks involved in smoking and asserts that teenagers begin smoking because of peer pressure and because of the way smoking is portrayed in advertisements and television. It describes how smoking then becomes a habit and an addiction for these children so that they are unable to quit. The paper suggests ways in which a smoker can quit, such as using nicotene patches, chewing nicotine gum, and undergoing therapy.
Table of Contents:
Introduction
How Kids Start Smoking
Peer Pressure
Advertising
Smoking in Film
Why Kids Continue Smoking
Habit
Inability to Quit
Addiction
How Kids Can Quit Smoking
Patches and Gum
Therapy
Conclusion
From the Paper "The health hazards of smoking are well known and documented. In 1992, over 400,000 people died from complications from smoking each year, including lung and throat cancer, stroke, and heart disease. The number today is even higher. Additionally, some studies have also shown that starting to smoke as a teenager has the potential to permanently damage lung tissue."
Abstract This paper proposes an in-depth marketing plan for Pizza Hut incorporating a situation analysis, marketing strategy, financials and controls. The author discusses the Pizza Hut of the past, present and future, using numerous statistical graphs and charts.
The table of contents of the plan are :
1.0 Executive summary
2.0 Situation Analysis
2.1 Market Summary
2.1.1 Market Demographics with Graph
2.1.2 Market Needs
2.1.3 Market Trends
2.1.4 Market Growth with Table
2.2 SWOT Analysis
2.2.1 Strengths
2.2.2 Weaknesses
2.2.3 Opportunities
2.2.4 Threats
2.3 Competition with Chart
2.4 Product Offering
2.5 Keys to Success
2.6 Critical Issues
2.7 Historical Results with Chart
2.8 Macro-environment
2.9 Channels
3.0 Marketing Strategy
3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Markets
3.5 Positioning
3.6 Marketing Mix
3.6.1 Product Marketing
3.6.2 Promotion
3.6.3 Service
3.6.4 Channels of Distribution
3.7 Marketing Research
4.0 Financials
4.1 Break-even Analysis with Graph
4.2 Sales Forecast.
4.3 Expense Forecast
5.0 Controls
5.1 Implementation
5.2 Marketing Organization
5.3 Contingency Planning
From the Paper "Through the careful planning and the commitment manpower, money, and passion, Pizza Hut will be able to achieve goals set forth in the following pages. There are analysis of who Pizza Hut was, who Pizza Hut is and what Pizza Hut would like to be for years to come. With the commitment of the workforce, to strive to continue to put out the best Pizza the industry has to offer, along with the support of the marketing department and that of Tricon Global as a mentor, Pizza Hut will be known for many many years as great place to take the family for a good wholesome time, and great food."
Tags: advertising, con, global, hut, marketing, pizza, plan, tri
Abstract Because of its pervasiveness, mass media such as magazines and television programs are increasingly in a position to influence the behavior and attitudes of teenage girls. In fact, television programs such as ER and sports-oriented teen magazines have been lauded for providing girls with positive role models. Unfortunately, these programs and magazines remain the exception rather than the rule. Rather than promote healthy lifestyles or give positive role models, much of the media targeted to teens are both physically and psychologically harmful. This paper examines two of these main effects ? the promotion of unhealthy habits and lifestyles and the growing tendency of these media forms to sexualize teens and turn them into consumers.
From the Paper "This need to conform to unrealistic body standards infects girls at a progressively earlier age. A recent study of 12,000 children between the ages of 9 and 14 show that media's influence on girls' dieting and weight concerns equaled the influence exerted by parents and peers ("Weight concerns in preteens and young teens influenced by media..."). This represents a change from just a decade ago, when parents and peers were the biggest socialization factors in an adolescent's life."
Abstract This paper reviews the kinds of leading-edge signage found in today's major league sports, the information that signage offers beyond mere branding, and the trends in stadium and home-viewer sports advertising.
From the Paper "In the book, Ballparks (Von Goeben, 2001), there is a black and white photo of the Polo Grounds in New York, taken around 1911, with only two billboards prominently displayed ? the billboards advertised "ESCO Hosiery" and "Adlers Gloves" ? that probably cost less than a hundred dollars each. That was a lot of money back then. But by 1952, in another photo in the Ballparks depicting a World Series game at Ebbets Field in Brooklyn, signage was taking up most of the interior walls of the stadium. Thirteen billboards at ground level ? approximately 30-40 feet wide each ? were visible from the left field corner to the scoreboard in right center. And one wonders how much those billboards brought in for the teams. Not very much, in today's dollar terms. But whatever the pittance was, it is dwarfed millions of times over by the $10 million a year Reliant Energy pays in 2003 to be the "sponsor" of the NFL's Houston Texans stadium, or the $7.6 million FedEx pays annually to get its logo ? and name ? on the Washington Redskins? football field."
Abstract This paper examines Delta Airlines's financial and marketing goals and notes how the financial objectives are closely linked to the marketing goals. The paper looks at how Delta focuses on the needs and wants of its customers, as well as how it has been financially affected by the September 11 terrorist attacks. The paper also discusses the areas that Delta intends to target for marketing purposes and where it faces the greatest competition.
From the Paper "The company's financial objectives and goals are closely linked to its marketing plan. Vicki Escarra, Chief Marketing Officer of Delta Airlines says that the company's singular dedication to the needs and wants of consumers has allowed Delta to survive and thrive in the most difficult market environments (Morris, 2002). One event that shook Delta and the rest of the airlines was the terrorist activities of September 11th. Increased expenses due to security training, cockpit door reinforcement, and insurance costs dramatically altered the airline's fixed overhead costs."
Tags: corporate, travel, industry, domestic, international, airports, seats, flown, miles
Abstract This paper explains that the three main strategic issues that Krispy Kreme will need to evaluate are its low degree of diversification, international expansion, and its distribution system, including franchising. The author points out that Krispy Kreme's greatest strength is its enthusiastic and loyal customers who have been developed through word-of-mouth publicity rather than traditional advertising. The paper relates that the most serious competitive threat is from Dunkin? Doughnuts, which is the well-established market leader, known for both its wide variety of doughnuts and for excellent coffee.
Table of Contents
Introduction
Strategic Issues
Internal Environment - Strengths and Weaknesses
External Environment - Opportunities and Threats
Recommendations
From the Paper "The third strength I have noticed in the case study is that the company seems to have a sound financial situation. Indeed, the IPO in 2000 raised enough cash to pay off debts and now the company can focus on its expansion. Of course, it has decided to cease paying dividends in the period to come, which I have considered a weakness and will discuss it further below, however, it is obvious that the company has no financial problems and that it can concentrate on its expansion."
Tags: diversification, franchising, word-of-mouth, dunkin?, international
Abstract Explore the issues surrounding the controversial use of DTC advertising by drug manufacturers. The paper investigates the causes and effects of this new marketing phenomenon in an effort to determine what makes DTC advertising so effective in our society.
From the Paper "The pharmaceutical industry has always relied on marketing and advertising to move drugs from manufacturers? laboratories to consumers? medicine cabinets. From 1938, with passage of the Food, Drug and Cosmetic Act, until the mid 1980s, the industry focused its efforts almost entirely on physicians. Accurately recognizing physicians as their principal customer, drug manufacturers deployed large armies of sales representatives who marched into physicians? offices carrying promotional materials, drug samples, coffee mugs, calendars, "continuing education" dinner invitations and baseball tickets. "
Tags: journalism, magazine, media, television, medicine
Abstract This paper analyzes the book "Absolut : Biography of a Bottle" by Carl Hamilton and discusses the story of how Absolut Vodka emerged as an unknown product and with a unique marketing strategy managed to conquer the United States market.
From the Paper "The first step in the story is the proposal Gunnar Broman, head of Sweden's top advertising agency, made to New York executives in 1978. At this time the belief was that all good vodka came from Russia. In reality, vodka had been being produced in Sweden for centuries, but the cultural belief in America was that vodka came from Russia."
Examines the history of fashion, psychological effects on the public, sociocultural aspects, selling of body images, impact of the industry and advertising on adolescent girls, anorexia and bulimia.
5,625 words (approx. 22.5 pages), 26 sources, 1999, $ 135.95
Abstract The purpose of this research is to examine connections between the policies, strategies, and practices of the fashion industry and the phenomenon of eating disorders. The plan of the research will be to set forth the background and context in which such connections can be credibly made and then to discuss the extent to which compelling evidence exists that there is fashion-industry culpability in the reach and severity of eating disorders.
From the Paper "The purpose of this research is to examine connections between the policies, strategies, and practices of the fashion industry and the phenomenon of eating disorders. The plan of the research will be to set forth the background and context in which such connections can be credibly made and then to discuss the extent to which compelling evidence exists that there is fashion-industry culpability in the reach and severity of eating disorders, where such disorders can be interpreted as a response of fashion-industry customers to social and cultural norms that the industry either shapes or leads.
The influence of the fashion industry on medical pathology that arises from eating pathology cannot be understood without an appreciation of the ability of cultural norms to influence a whole range of human behavior within that culture. Equally ..."
Abstract The media has a large effect on society as a whole and there has been an increase in media exposure over the years. The thin, waif-like look is seen as the ideal, a standard for women to be measured against. The paper shows that women are under lots of pressure to conform to the ideals of society and the majority of women are on diets or have dieted at some point in their life. This leads to low self esteem and poor body image, which is a precipitating factor in eating disorders. This essay discusses whether the media is the catalyst for preoccupation with slimness and a major contributor to eating disorders in young women.
From the Paper "The media is often quoted as a scapegoat for the increase in eating disorders. Linda Grant's opinion is that: "Women don"t set out to become anorexic, they begin by thinking they"re too fat because everywhere they go the media is telling them that they are right" (Barrett, 1997). This assumes that the causes of eating disorders are simply triggered by an individual feeling overweight, which is not the case. Eating disorders have many causes, some evidence suggests that an eating disorder can exist without this pathological fear of being overweight (Lai, 2000). If these effects of the media are obvious then why is it that only 1-3% of women suffer from an eating disorder? "
Abstract This paper explores the effects of advertising. Specifically, it deals with the potentially harmful impact of advertising on children. Remedies are suggested to combat the negative effects of advertising.
Abstract This paper examines how effective public relations is the key to many issues that arise in a corporation, government, or other entity, and how, without a good public relations stance and department, an entity can find itself in situations it is not prepared to handle. Through three different real world examples, Johnson and Johnson, ValuJet Airlines, and the President Clinton-Monica Lewinsky scandal, it demonstrates how not all situations are easy to handle and not all organizations or individuals are equipped to handle tough situations. It looks at how it is essential to consider all views and to launch a clear and effective public relations campaign as quickly as possible.
From the Paper "As the crisis continued to unfold and the media began to spin the situation out of control, Lewis Jordan felt he was best equipped to handle the press and the investigation that was already underway. He flew directly to the site the day after the incident and fielded questions from the site no matter how tough the questions were. However, he continued to make it clear through his public relations message that his first priority was to the families of the ones who perished in the crash. He also felt his expertise in the airline industry was another reason for him to run the public relations message and to help the company recover from this tragic event. Jordan and ValuJet faced a media onslaught and faced speculation from the media that the cause was everything from old aircraft to the engines in the plane being substandard without any evidence as to the cause of the crash."
Abstract As the forces of globalization create a movement towards product standardization, cultural issues seem to continuously emerge. Several authors and researchers such as Hofstede, Hall and Trompenaar, whose main theories are explained in the paper, try to respond to these issues. However, large multinational enterprises (MNEs) seem to always fall into the trap and disregard concepts such as differentiation, localities, and adaptation. This essay identifies the impact of culture on global marketing by investigating the existing theories with the aid of examples of large-scale marketing decisions.
Table of Contents:
1.0 Origins of Culture and Impacts in Global Marketing
1.1 Political and Economic Forces
1.2 Technology
1.3 Geography
1.4 Social Institutions
2.0 Hofstede's Framework for Understanding Cultures
2.1 Individualism vs. Collectivism
2.2 Power Distance
2.3 Uncertainty Avoidance
2.4 Masculinity vs. Femininity
2.5 Long Term vs. Short Term Focus (Orientation)
3.0 Critical Evaluation of Hofstede's Framework
4.0 High/Low Context Cultures
5.0 Cross Cultural Negotiations and Communication
6.0 Environmental Sensitivity: Globalization, Localization and Adaptation in Marketing
7.0 Conclusion
Bibliography
From the Paper "Although important, the work of Hofstede can be- and has been- criticized in many ways. There are many weaknesses in his theory with the most important being the lack of subjectivity. The number of countries selected, as well as the number of people and the conditions under which they were interviewed, did not constitute a qualified sample for drawing sound conclusions, but merely gave a "snap shot" of how some cultures could behave. Likewise, while the framework successfully categorizes the different sets of cultural values, it fails to explain which of these is the most influential for the formulation of culture. In many instances the framework seems quite vague."
Abstract During the past six decades, television advertising has changed considerably. Today, there are television commercials for a myriad of products, including drugs for virtually every health complaint, from headaches to erectile dysfunction. This paper shows that over the years, some television commercials have created concerns and stirred controversy. The paper looks at false advertising, commercials directed at children and teens, sex and medical advertisements.
From the Paper "In 2005,it was reported that automakers are now developing marketing strategies to reach gay consumers, a large, often affluent and trend-setting demographic (LaReau 2005). According to General Motors market research data, gay Americans each have an average household income of nearly $65,000, compared to $45,000 of all U.S. households (LaReau 2005). In fact, during the past decade, gay television commercials have been popping up more and more on the airwaves (Is 2000). For example the Volkswagen ad that portrayed two trendy young males stopping curbside to pick up a discarded "kitschy old armchair," or the John Hancock Insurance commercial that featured a female couple adopting a baby (Is 2000)."
Abstract This paper examines how the tobacco industry markets it's products, with specific attention payed to the youth market. The author also describes the tobacco industry, and details its success and failures, especially over the past years wince the public now has a heightened awareness of the negative affects of smoking. Several components of the marketing plan are analysed and evaluated. The components of the campaign discussed include the use of cartoon characters, free cigarette giveaways, event sponsorship and the use of walking billboards.
From the Paper "Researches and findings have indicated that tobacco companies have always attempted to target their marketing campaigns entirely the young generation between the ages of 18- to 25 year who are mostly smokers. Furthermore, the financial incentive is overwhelming for involving underage smokers more effectively than the competition. Countries like Unites States and Canada has the tobacco industry sponsors with so-called youth access programs, in which the retailers are repeatedly told as not to sell tobacco products to minors (Redirect to - Regulation of Tobacco Sales, Marketing, and Use)."
