Advertising papers

Analyzes in terms of effectiveness, purpose, product placement, examples, subliminal ads, behavior modification, research, theories and public views.

Analyzes Pepsi Generation ad campaigns in the context of social psychology.

Analyzes advertising program. Local vs. national, in-house support, targeting, effectiveness and direct sales.

Provides an industry overview and a look at natural vs. botanical products. Examining issues of testing, chemicals, shareholder theory, complaints, theory of social objectives & responsibility. Includes charts.

Examines marketing strategy for Gillette's new razor & the effectiveness of campaign. Looks at pricing, distribution, development, promotion and more.

Compares ads of 1920s-1930s & 1990s as reflections of social roles of women & minorities.

Looks at the firm's strategy to fight anti-tobacco forces, settle lawsuits and advertise.

Detailed examination of the Coca-Cola Company. Discusses everything from the design of the distinctive bottle to the role of Coke in pop culture. Focuses on the management & financial aspects of the business. Includes 3 pages of financial data.

Reviews work on marketing products in era of information overload.

Analyzes market conditions & soft drink firm's merchandising campaign to challenge Coke.

Overview of services, business uses, communication etiquette, humor, spamming & flaming.

Examines components of effective ads (source, message, channel, receiver), subliminal ads and examples.

Examines the agreement between 40 attorneys general and the major tobacco companies to settle tobacco litigation. Discusses the probable impact on tobacco business and stock prices.

Morality of advertising in legal industry, software industry & Wal-Mart department store.

Legal & regulatory challenges based on health risks, political struggle, public views, concessions, class-action suits.

Examines economics, theories (encoding, memory decay, retention interval, crossover interaction), cultural differences, Proctor & Gamble.

Aims, effectiveness, changing public attitudes, anti-smoking campaign, target marketing, regulations.

Added value given a product by its brand name. Theory, examples, creation & preservation of, vulnerability, marketing significance.

Critiques use in retailing & argues that this marketing approach is rarely used & less effective than some researchers & public believe.

Definition, development, role in marketing mix, importance to organization, example (Eastman Kodak), Internet, future.

Analyzes medical, political, social & economic factors of debates over regulation of tobacco as a drug & govt. subsidies for tobacco growers. Table.

Analysis of the political debate concerning cigarette advertising & the FDA efforts to regulate nicotine as a drug. Includes an annotated bibliography.

Analysis of a Tanqueray Gin ad. Topics include target market, objective & effect of the ad.

A market analysis and advertising campaign proposal for the shaver, Gillette - Mach 3 turbo.

Discusses psychological motivation in advertising. Theories of supplanting one behavior with another.

Analysis of changing role of women & media portrayals; societal impact; distorted images of women on TV. Examples of TV shows.

Discusses purpose of ads as paid communication. Analysis of a TV commercial & an Internet ad. Compares characteristics.

Analysis of controversy surrounding "We, on Death Row" ad. Issues of ethics, capital punishment, company's marketing approach.

Discusses how print, billboard & TV ads present unhealthy messages aimed at selling weight-loss products & an idealized body image.

Link with alcohol abuse; teenage drinking & ad images; Print & TV ads. Efforts for control.

Examines company's 1999-2000 advertising campaign to get share of luxury market & change its image.

Oral presentation, including a few stage directions for the speaker, on false advertising. Includes several examples of egregious misleading advertisements.

Marketing strategies of Anheuser-Busch (Budweiser beer) & Philip Morris Companies (Miller Brewing). Competitive factors, positioning, advertising, pricing. 1 Table.

An examination of the media's influence on body image.

A comparison of marketing strategies for "click-and-click" and "brick-and-click" retailers.

A market plan to export a drinking coffee product to Australia.

An assessment of the potential market in three foreign countries, Canada, Kenya and Australia for a fictitious soft drink.

A report on the moral issues involved in cigarette production and sales, focusing on the responsibility of the tobacco companies.

A discussion of the pros and cons of raising the legal age for smoking in the U.S. from 18 to 21.

An argument about whether sexually explicit advertising causes sexual desire.

A study on the development of a new business and value of Internet marketing.

A study on how Starbucks uses the Internet to satisfy shareholders and improve on customer satisfaction.

A critique on this book by Susan Bordo that looks at how society has viewed the male body over the centuries, focusing on its coverage in the modern media.

A rhetorical analysis of the advertisement for Simply Sleep and Tylenol PM.

A study of prejudice perpetuated by the media.

An in-depth analysis of the case of McCabe vs. British America Tobacco Australia Services Limited where the defendant claimed that cigarette smoking was responsible for her lung cancer.

This paper compares and contrasts the marketing strategies for promoting fleets versus individual vehicles.

An examination of an advert campaign by BMW to promote their Mini car to the U.S. market.

A rhetorical analysis of an advertisement for Mont Blanc watches in GQ magazine.

A look at the portrayal of women in the media today compared to the time when Susan J. Douglas' book on the topic, "Where the Girls Are: Growing Up Female With the Mass Media", was written.

A discussion of future marketing strategies with an emphasis on brand loyalty.

A study of the use of sex in advertising strategy.

A study on the use of fallacious argument in advertising today.

A study of the soft drink industry in the United States and an indication of how it affects the U.S. economy.

An analysis of the Internet strategies adopted by automobile companies in the changing business scenario.

This paper examines the issues surrounding the tobacco companies continued targeting of youth in its marketing campaigns.

A paper which discusses sexist and offensive messages in advertisements.

This paper examines the marketing and advertising strategies for vodka as set out in the book "Absolut : Biography of a Bottle" by Carl Hamilton.

A discussion about factors which need to be considered before launching a new product.

An analysis of the marketing strategy of clothes retailer, "The Gap".

A look at the phenomenon of teenagers who smoke and international programs seeking to put an end to this trend.

A paper which examines how the tobacco industry markets its products.

This paper discusses the issue of banning tobacco ads by the New York Times newspaper and questions whether it was the correct thing to do.

This paper reviews the implications and importance of the social environment on organizations, markets and brands.

A paper which explores the extent of the media's role on Americans' eating habits.

This paper looks at the reason advertisers use sex to sell their products.

An analysis of the Marlboro cigarettes advertising strategy and how the company created its manly image.

A paper which questions the media's role in creating teenage smokers.

This paper analyzes the duplicitous nature of advertising in the fast food industry, focusing on the advertisements of three multinational fast food companies, McDonald's, Kentucky Fried Chicken and Long John Silver.

A study of the print promotional campaigns in the last century for Diesel Clothing and their effects on consumers.

This paper presents the definitions and concepts surrounding advertising and propaganda.

The following paper examines how different advertising techniques appeal to different consumers, which in turn causes the consumer to buy the product.

The following paper examines the social context of language in advertising and the way in which companies manipulate the language in adverts to persuade the consumer to buy their products.

A discussion of the marketing motivation behind three products and the psychology they employ to capture customers.

A behavioral study into children's television viewing habits, with special focus on commercial watching.

A study of how art and commerce exist together in modern society.

A study behind the successful marketing campaigns of the lingerie company, Victoria's Secret.

A paper which examines the portrayal of women through television advertising and its cultural and economic effects.

This paper emphasizes the major changes that public relations professionals have dealt with over the last decade .

A look at the Michigan Auto Show as a legend of automobile history in the United States.

This paper looks at how it seems the tobacco companies took a few notes from Machiavelli's treatise on ruthless leadership, "The Prince".

A suggested marketing campaign for Ford Motor Company for 2002 with a new angle and focus.

This paper discusses the problem of unwanted 'junk' e-mail.

This paper examines the media's influence on adolescents in America today.

This paper discusses how mass media: television, magazines, news programs and the fashion industry affect women today.

The paper discusses the tobacco industry's marketing of cigarettes to youth.

An in-depth look at the Coca-Cola Corporation, its management, marketing strategies and financial approach to business development.

This is a persuasive paper detailing the effects of tobacco advertising on the public, primarily youths under the legal smoking age.

This paper is a total marketing plan to bring an electric toothbrush overseas to China and market it there.

This paper explores the role of advertising in regards to African-American stereotypes.

This paper discusses the changes that have taken place to change the media and advertising world.

How three furniture companies succeeded where others failed.

The advantages of traditional-based marketing as opposed to customer focused marketing.

This paper provides market research on the "best" car available.

This paper discusses the importance of new management concepts in the smooth operations of a coffee shop.

Tells how tobacco companies continue to market their products to those under the age of 18.

This paper discusses network television advertising with reference to an in depth interview with Ms. South,a former sales executive at WWOR-TV UPN 9.

The objective of this study is to find out if the use of humor in radio advertising aids the listener in comprehension and recall.

Comparison of two different marketing strategies; one based on humor and one on sex.

This paper examines the engineering, design, and performance of two cars