Advertising papers

A case study of the Pepsi Corporation's use of pop star Madonna in their advertisement.

An analysis of the issues involved in the prevention of smoking in public places and in businesses.

This paper looks at the advertising industry's role in globalization.

This paper explores the future of internet advertising.

This paper shows the difficulties of promoting products in conservative societies such as traditional Muslim countries.

Examines this advertising agency's clients, ads, finances and strategy.

Discusses information processing in individuals. Focuses on the ways in which advertising can tap into this knowledge and research to enhance its effect.

Details the approach that a hypothetical company, Geoplex, has taken in selling its $15,000 upscale chronometer with a Global Positioning Satellite transponder embedded in it.

This paper discusses issues in advertising: Sexual imagery, sports figures, demographics, women as consumers, consumer protests and "Sports Illustrated' swimsuit issue.

This paper discusses the career of the innovative advertising executive, Ed McCabe.

This paper discusses global marketing: Purpose of advertising, image-creating, cigarettes, product variability, target marketing and working with manufacturer.

This paper examines the stereotyped images of women in the media: Negative personal, social, economic and physical effects of stereotyped images (sex objects, Superwomen, domestic types) in TV commercials and magazine ads.

This paper discusses the late-night talk shows: Economic history from 1953's "Tonight Show" debut through David Letterman's 1993 move to CBS, advertising revenues, ratings, successes and failures.

A looka at the use and effectiveness, quality, dangers, examples, getting attention, role in consumer comprehension, target audiences and ad durability.

A look at the causes of high failure rate, the roles of consumers, ad agencies and marketing firms, with examples, costs and risks.

A research proposal to determine the effects on young people including an introduction, literature review, problem statement, method, questionnaire and conclusion.

A discussion of gender stereotyping and sexism in programs and in advertising. Includes historical and cultural roots, MTV and content analysis.

A look at the persuasion, manipulation and use of syntactical methods and theories as applied to ads for Avia and Nike.

An examination of carcinogenic qualities, research, smokeless tobacco, secondhand smoke, tobacco industry responses, advertising (Joe Camel) and global marketing.

Discusses possible directions for the future of the advertising industry due to the changing media landscape.

This industry examined in terms of its history, advertising (focusing on Chanel's Egoiste campaign), manufacture, images, names and promotion.

An examination of the price cuts by Philip Morris, sales, Marlboro Man, anti-smoking groups, positioning and the global market.

An analysis of the techniques, aims and success of TV advertising combining information and commercials and video carts (in-store advertising).

A look at the controversial shock advertising of the Benetton clothing store including the firm's history and pricing.

Describes and compares purposes, effects on the public, truth vs. deception, morality and the role of the government.

Examines the effects of gender stereotyping of TV characters, discussing TV as a message-giver, advertising, ratings, family roles, sexism and socialization.

Examines the Federal Trade Commission's investigation of deceptive claims of Jenny Craig, Nutri-System and others.

Discusses marketing tactics of perfume manufacturers to gain market shares for new products through the use of different bottle shapes and colors and through celebrity endorsement.

Examines the importance of image, media packaging, negative ads, the history of political ads, costs and deception.

A critical review of the book by this famous marketer.

Examines the development of advertising techniques and approaches and effects on society, business and politics.

A study of the appeal of magazine and TV commercials to unconscious impulses such as deception, sexual lures and social dispositions, including the attitudes of the Federal Trade Commission, psychologists and the Better Business Bureau.

A description of the psychological states in TA theory and an analysis of the appeal of the car, computer and margarine ads.

An analysis of magazine advertising including a review of specific ads with regard to their ability to capture the attention of readers, to convey a message through brevity, to create a memorable image and to appeal to a target audience.

A look at the negative health effects of tobacco including research, prevention and control, advertising and recommendations for economic steps against tobacco companies. Abstract.

An analysis of various ad campaigns of the telecommunications firm.

A look at the ad from the October, 1990 issue of "Vanity Fair" including an analysis of visualization, layout, copy style, product, target market and effectiveness.

This paper examines the use of spokespersons in advertising: Selection criteria, influence on advertiser image, "generic" vs. famous person and impact on consumers and sales.

This paper examines advertising in Eastern Europe in 1991 because of the social and political changes occurring since 1989.

This paper argues that television advertisements tend to solidify rather than convert a voter's belief.

This paper examines the marketing character and status of the male as the "new" consumer: Changing market and socio-cultural conditions.

This paper examines the proposition that sports car advertising tends to encourage young adults to speed: Techniques, damaging effects and fatal accidents. Tables.

This paper is a marketing plan for a proposed perfume sponsored by actress-singer Madonna Ciccone, known simply as Madonna:
Industry outlook, advertising, naming scent and pricing.

This paper examines the profession of public relations: Theory and purpose, methods of evaluating public opinion, media selection and message content.

This paper discusses the use of magazine adertising by the auto industry: Evolution of print ads, early auto ads and modern ad techniques.

This paper discusses advertising, the seduction and manipulation of consumers through the written word: Symbols, color, status appeal, typeface, setting and implied messages.

This paper discusses consumer manipulation through advertising: Sexual and other stimulants to influence purchase, movie stars, subliminal seduction and stereotyped thinking to trade on the consumer's lack of self-confidence and fears.

This paper examines the goals of advertising, the types of advertising and various techniques used in advertising strategies: Personal vs. mass marketing, sales promotion, publicity and public relations.

This paper discusses the social and psychological methods of persuasion used in TV advertising: Short spots, product image, values and lifestyles, focus groups, culture-commercial feedback and appeal to women.

This paper analyzes advertising by professionals, pharmacists, lawyers and doctors: Historical, legal, regulatory & ethical issues, constitutional aspects, abuses and professional codes. 5 court cases.

This paper discusses the growth and importance of audience ratings in the television industry.

Discusses deception, regulation, fraud, perpetuation of social & racial stereotypes, manipulation of fears & desires, dissemination of false values, conformity, irrationality, selectivity and impact on consumer & society.

Emphasizes the negative effects. Contends that TV ads foster unhealthy attitudes. Also discusses TV violence.

Discusses marketing plan for Kellogg's breakfast cereal. Examines marketing theory, market & economic environments, competition, target market and strategies.

Analyzes marketing strategy. Discusses target market selection, marketing mix determination, product line, pricing and promotion.

Examines the major marketing methods used to sell political candidates.

Discusses the pros & cons and concludes ads should be prohibited. Examines economics, legal & health factors, target market, First Amendment issues and compares with alcohol.

Discusses the pos & cons of commercials aimed at young children. Examines first Amendment, ethical & health issues, popularity of junk food, vulnerability of children to ad messages, products and research.

Theoretical study of firm's corporate & social responsibilities in conflict. Discusses citizen pressure, ethics, health factors, legalities and economics.

This paper reviews the literature looking at techniques & effects of advertising alcoholic beverages. Examines social, medical, psychological, regulatory, consumer and lifestyle aspects.

Examines the concept of analytical technique for problem-solving & applies it to business management (advertising & accounting).

This paper analyzes two approaches to the development of a statistical relationship between the level of advertising funds expended in the marketing of a product and the realized sales of that product. Creast Toothpaste is the demonstration product.

This paper discusses the psychological effects of advertising: Subconscious and subliminal aims, methods of commercial campaigns, manipulation of daydreams, hidden yearnings, guilt complexes and irrational emotional blockages to sell products.

This paper is an expanded overview of marketing, dealing with the concepts, strategies and models of contemporary marketing.

A discussion of how gender influences the way marketers advertise.

This paper examines the integration of psychologist Abraham Maslow's "Hierarchy of Needs" as evident in advertisements from the 1950?s.

Examining the positive and negative effects of advertising practiced on the Internet.

A Cross-Cultural comparison of the popularity of Coca-Cola.

A critical analysis of the 1994 Smirnoff advertisement.

Examining how the concept of brand trust has impacted consumer markets.

"The New York Post" vs. "USA Today": a look at their competitive advantages.

A discussion of the history, influence and power of advertising.

The paper is the report from a class commodity marketing project, the purpose of which was to develop a sourcing strategy for a commodity, Coors Light Beer, for the buying firm, Fumbles Sports Bar.

A paper which examines how consumers are targeted by advertisers on the Internet, with a focus on the affect of consumerism on children.

An essay concerned with how alcohol has been turned into a culture by diverse media and cultural situations.

A discussion of Luther L. Terry and his anti-smoking campaign.

A discussion of the rise of smoking among teenagers in the U.S. and what can be done to prevent it.

How a company strategically changes from a traditional marketing approach to customer targeted marketing.

This paper discusses the dangers of teenage smoking. Specifically, it looks at how teenagers begin smoking, and what can be done to help them quit.

This paper discusses the basic theme of Jerry Mander's book, "Four Arguments for the Elimination of Television", that whoever controls the media, controls the public.

A new ad campaign for Pepsi Cola as developed by the writer.

An examination of political advertising for Reagan and Bush and product advertising for automobiles, General Electric and perfume, focusing on style, technique and message.

An examination of the spending traits of Black, Hispanic and Asian consumers and ways for marketers to appeal to those traits.

An examination of the aims, examples, effectiveness and psychology of blatant use of sexuality and shocking content in advertisements.

Examines the changing portrayals and roles of women in programming and advertising and the negative socializing effects on children.

Examines the history of fashion, psychological effects on the public, sociocultural aspects, selling of body images, impact of the industry and advertising on adolescent girls, anorexia and bulimia.

Completed research on marketing products (Barbie Dolls and cereals) to children six to 16 years old, survey guidelines, questionnaire for adults and its implications.

Examines advertisements for this stock firm, focusing on product and place strategy. Includes flowchart.

Examines how advertisements create demand for products and product differentiation, promoting a brand, the use of Websites, examples (Ford, Dairy Farmers, Lycra) and an evaluation of BEJ marketing (computer software).

Describes logical fallacies in 10 print advertisements (e.g. the false connection fallacy in the Mitsubishi advertisement).

Compares these hamburger firms' advertising, sales, customers, competition, promotions and slogans.

Examines their depictions as "dragon ladies," geishas, passive wives, invisibility, examples (films, TV, print, ads) and negative and positive stereotypes.

Analyzes television's cultural and political distortions, the impact on children, gender issues, manipulation of images, blurring of news and entertainment.

An overview of changes in the women's role in society and media and a gender analysis of this magazine aimed at young women in both content and advertising.

Examines the impact of confusing medial and cultural messages about drinking, the role of cognitive dissonance, incidence, economic aspects and sexuality.

Examines media images, cultural sterotypes and sexism as causes of disorders, focusing on the ideas of feminist Susan Bordo.

Emerging ethical issues in selling and advertising, utilitarian aspects, deception, e-mail, impact on children, lack of regulation and the use of consumer data.

Examines formats, use of celebrities, products, advantages, effectiveness, consumer appeal and costs.

Argues against ads & other factors which encourage drinking by minors.

Looks at the background, legalities, regulation, public & professional attitudes, ethics and risks of this phenomena, focusing on dentists & lawyers.