Advertising papers

This paper discusses the mass media's treatment of women.

This paper is a case study of the situation between Hi Style Inc and Millennium Presence Advertising.

This paper discusses the use of the macromedia to promote social messages.

Analyzes three different advertisments using Gilbert's theory of Multi-Modal Argumentation.

Argues that contemporary mass media unfairly emphasizes the importance of the "male gaze".

Takes a look at how mass media works shapes social values and works against women.

Explores the advertising industry's approach to advertising in the 60s when it used the counterculture atmosphere to promote consumerism.

Examines the advertising industry's use of beautiful women to sell products and the way in which ads are designed to sell, not only products, but values to society.

Overview of the business strategy of the company "Mutley Bath Accessories" and the service it provides.

Summarizes Starbuck's marketing approach and the reasons for its success.

Discussion of the history of the pharmaceutical industry.

Cites Pepsi-Cola as an example of the fundamentals of succesful advertising.

Argues that market-driven forms of art, such as television, have a negative effect on society.

Investigates the soft drink industry from it's inception to present day.

Shows that internet advertising is not an effective tool to generate business for companies.

Examines representations of women in popular media and how the media contributes to the creation of gender identity.

Argues why tobacco advertising bans volate First Amendment rights.

Examines the history of the Pez candy dispenser and mint and its role in popular culture as an icon.

Investigates the ethics surrounding advertising and the legal steps which can be taken to ensure that unethical advertising does not go unpunished.

Discusses the clever marketing policy of superpower beverage company, Coca Cola.

Examines the economic and the strategic significance of advertising to children

Using Pipher's "Reviving Ophelia" as a reference, this paper examines the role that the mass media plays in silencing the voice of the female teenager in American culture.

Examines the effects of advertising on six-to-twelve-year-old children and how this age group is targeted by retailers.

Discusses advertising tactics in the print media, focusing on four ads.

Discusses deceptive diet ads and their effect on public health.

Explores deceptions in advertisements for diets and the effects on public health.

A look at the connection between advertising and the division of labour.

An analysis of two articles dealing with the above topics.

A comparison of the importance of advertising versus publicity in the PR world.

An examination of the need to regulate billboard advertising in the United States.

An analysis of the marketing campaign used by the Estee Lauder corporation.

Examines marketing strategies used by computer companies such as Dell, H.P. and Gateway.

Discusses the negative effects of the mass media on teenage girls.

Shows how ideals of body shape and size portrayed in the media contribute to excessive concern with slimness and eating disorders among young women.

Examines the dramatic effect that the media has on adolescents.

Argues that 'gender stereotyping' in the media actually represents the general view of the population.

Discusses the controversy surrounding smokers, smoking and the tobacco industry.

Examines why North American women continue to be the primary targets and consumers of cosmetic surgery.

A comparison of the advertising strategies of Fila, Adidas and Nike.

This paper is a marketing analysis for the introduction into Japan of established, technologically superior sanitation products from the United States.

Discusses the effectiveness of word-of-mouth marketing.

Discusses Carol Moog's article "Mirror Images" which considers gender portrayals in the Maidenform bra advertisement.

This paper introduces, discusses and analyzes the topic of tobacco reform and AMPAC (American Medical Association PAC).

A discussion on the methods used in direct marketing campaigns.

The paper analyzes the ways magazines have to change with the times and carry out business research in order to target the maximum number of readers and advertisers.

Examines how sensory adaption affects the advertising industry.

This is a research proposal for designing a test to determine whether subjective evaluations of a product can be influenced by a spokesperson's perceived expertise of the product.

Applies the 'democracy of goods' advertising concept to three advertisements.

This paper is a full marketing plan for Pizza Hut.

Examining the phenomenon of spam - unwanted bulk email marketing.

A book report on the book by Fritschler, A. Lee, and James M. Hoefler. 1996 called "Smoking and Politics: Policy Making and the Federal Bureaucracy".

A proposal to examine the nature of brand imaging and its impact on E-business and the role of cultural and socio-economic factors on brand imaging and performance.

This paper discusses the way advertisers market to teenage audiences and why these campaigns are so effective.

The paper examines the benefits and advantages of using outdoor billboards and driving car-wrap advertising.

A demonstration of some of the ways that men, women and children are exploited sexually through print and media advertising.

This paper takes a look at the marketing strategies employed by the company Triarc.

Discusses how a celebrity could be marketed efficiently and effectively.

An examination of this controversial article by Steven Manning about advertising on school grounds.

This paper looks at alternative conceptions of value as perceived by customers.

A review of different methods and mediums used to market goods and services to children.

This paper looks at the ways in which companies can branch out their consumer marketing.

A review of Manning's article on advertisements and corporate sell-out to students.

This paper gives a pitch to a shoe manufacturing company on how to sell soccer shoes.

This paper researches and develops a marketing plan for the company, Snapple Beverage.

Marketing elements in the promotion of this electronic "Muslim" dictionary.

A discussion of the use of sex in advertising and why it works.

A look at American lithograph poster advertisements and women in the 1890s.

This paper examines a popular "suite" of software, Microsoft Office, and considers its effectiveness in a professional environment with multiple users of the software.

This paper analyzes the history and operation of Microsoft Corporation as it existed in 1996 to strategize the best options for the company in light of the current lawsuit.

This paper examines the merger of CDnow and N2K, citing the pros and cons for both companies.

Analyzes this book by D. Croteau and H. Hoyneson on the role of the media in society.

Looks at the lack of ethics in the tobacco industry as they try to cover up the risks of smoking.

This paper looks at Albert Carr's article "Is Business Bluffing Ethical?"

Examines advertising in America in the 1980s by focusing on two Republican political party advertisement campaigns.

This paper states that by studying the advertisements of a particular era you can understand the mentality of the people along with the social, economic and political climate. Advertising of the 1920s and 1970s are analyzed.

Discusses the article "Media Mirrors" by Carol Moog about Maidenform bra company's advertisements.

This paper deals with posters; how they have evolved and how they are a powerful tool of communication.

This paper discusses the history and marketing of Procter and Gamble (P&G) with emphasis on Tide Laundry Detergent.

This paper explores the concepts of imperialism and colonialism in "Wide Sargasso Sea" by Jean Rhys.

The paper looks at the automobile company Mercedes Benz and the ways in which it has had to change its marketing strategy in order to survive after the 1980s.

Examines the cross-cultural representation of women's sexuality.

Discusses the health risks of smoking and nicotine addiction.

Discusses marketing as a vital component of a business organization's success.

An overview of the product (tooth whitening agent), and its current marketing situation.

This paper discusses how advertising, as promoted and reinforced by international companies, has been expanding to the global scene.

A comprehensive analysis of Pepsi Cola advertising throughout the company's history.

This paper is an essay that discusses discrimination against women in a capitalistic society.

This paper deals with the objectification of women in the media, and why it happens.

This paper discusses the history and problems of advertising prescription drugs.

A paper which argues against the right of smokers to sue big tobacco companies for health problems incurred from smoking.

This research paper explains, examines and evaluates the effectiveness of different advertising methods used by companies via the internet. It includes an introduction, statement of purpose, method, conclusion and analysis.

A paper which explores how a company strategically changes from a traditional marketing approach to customer targeted marketing.

A marketing critique of the Escalade by automobile manufacturer, Cadillac.

A paper which examines the similarities between Hitler's use of propaganda to maintain his power and current product marketing campaigns.

An analysis of a Jack Daniels ad in a special collectors? edition of "Rolling Stone" magazine.

A study of tobacco companies' marketing to under age American smokers.

Examining the ad campaign used by Estee Lauder Internation to attract Asian markets.

A study of the retail residential housing industry in the United States.