Advertising papers

This paper discusses the marketing of Premium Pork Products (PPP).

This paper discusses branding and its application in two Israeli companies, including the use of urban space for advertising via the method of advertising on buildings and on billboards.

An analysis of the success of the marketing campaigns used by Pfizer.

Review of an article by Kate Murphy published in the "Sunday New York Times" about convenience foods.

A comparison of advertising in some European countries and the United States.

Explores The Gap Inc.'s marketing strategy as an example of market segmentation.

An overview of marketing in the 2000s, focusing on the trend of marketing to senior citizens.

Looks at the importance and function of public relations efforts.

This paper describes the election and its background involving William Henry Harrison for the Whig Party, war hero and Indian fighter (1773-1841), and the incumbent, Martin Van Buren for the Democrats.

This paper discusses the Australian not-for-profit ad campaign called YBeBlue, which is designed to help people recognize the symptoms of depression in themselves and in others, especially adolescents.

An analysis of the marketing needs of the health care industry in the U.S.

This paper analyzes if Ms-Tique Corporation should introduce aerosol or tube packaging for its product.

Compares two works, "Work and Spend" by Juliet Schor and "Delectable Materialism" by Michael Schudson, on consumer culture.

Compares several approaches in how the public is educated about the dangers of drugs.

Analyzes three architectural designs for international advertising companies.

Discusses the use of classical conditioning.

Discussion of whether all publicity is good publicity.

Discusses the pros and cons of liquor ads.

A comparison of advertising techniques through print and Internet, using the Ford Company as an example.

Thorough study and evaluation of the demand in the European Union for Indian tobacco products.

A look at the current trends in the sports stadium advertising and signage industry.

A discussion about the problems that advertising causes in people's perception of the 'correct' way to live.

Proposes how to deal with the problem of Kobe Bryant's negative image in his role as Nike's celebrity representative.

A review of the the laws relating to Internet businesses.

Examines the business ethics of Pepsi India.

An examination of the controversy of feeding infant formula over breast milk by discussing the involvement of Nestle's and other companies' advertising strategies.

Looks at some of the strategies and techniques employed by various businesses in an effort to influence consumer behavior.

A discussion of the effective public relations plans of Johnson and Johnson, ValuJet Airlines, and the President Clinton-Monica Lewinsky scandal.

Examines why Finnish consumers buy mobile phones.

Analysis of an advertisement for the X-Box game, "Grabbed by the Ghoulies".

A look at the effects of advertising aimed specifically at children.

A discussion of whether or not internet gambling should be banned in Australia.

A marketing program, strategy and action plan for Burswood casino in Western Australia.

The pre-consumption, consumption, and post-consumption experiences of purchasing and using a Sharp microwave oven.

Looks at the problem of "spam" and considers the arguments from advocates of "spam" and from those opposed to it.

This paper is a critical evaluation of the effectiveness of unethical marketing communications based on the elaboration of the likelihood model.

This paper discusses the use of music as an emotional stimulus inserted into an advertisement to stimulate consumer purchase motivation.

A look at the role that interpersonal communications plays in advertising and marketing.

Shows the advantages of advertising on the Internet.

Provides an analysis of the different techniques of persuasion used in a commercial from the anti-drug campaign.

Explores the different techniques used in various ads from the 1950s, with a strong focus on Maslow's hierarchy of needs.

The difference in magazines in Hong Kong and Australia.

A look at the advertising methods used by companies to attract the attention of children.

An insight into the alignment between corporate vision, culture and image of the Harley Davidson company.

An examination of how the Ukrainian economy is affected by tobacco.

An in-depth study of how advertising and promotional campaigns influence women's buying behaviour.

An analysis of the constitutional & business implications.

An overview of the behavior of consumer buying.

An analysis of case law.

A look at the link between advertising and spending.

A look at the issue of false advertising.

A look at TV ads from a feminist point of view.

A look at lifestyle advertising and the human body as a site for onsumption.

A look at the effects of advertising and marketing of businesses today.

This paper discusses Leo Burnett the advertising guy.

A discussion about keeping advertising out of schools.

A look at why children in particular are targeted by advertising.

A comparison of North American and Japanese advertising, focusing on the use of women.

Looks at the messages of the Palm Zire ad and the implications of these messages.

Addresses a specific commerical according to the theories of Sigmund Freud and Carl Rogers.

Investigates the issue of female beauty in North American advertising.

Addresses three advertisements in terms of effective marketing strategies.

A look at the psychology of children's advertisements through an advert for J.C. Penney.

A look at society's obsession with the perfect female form through stereotypical portrayals by mass media advertisements.

Discusses this court case regarding alcohol advertising rights in Rhode Island, U.S.A.

Shows why consumers choose brand names over generic products.

Investigating the issues surrounding the targeting of children in European advertising.

Examines various aspects of the presentation of women in the media.

Analyzes the subject and marketing of this internet ad.

Shows how celebrities are seen as icons and global commodities

Examines the relationship between the media and advertising.

Discusses the effectiveness of imposing taxes on the tobacco industry.

A discussion about the fact that there must be moral limits to acceptable advertising.

This paper discusses commercials and their effect on women's identity.

Presents a semiotic analysis of a commercial for Volkswagen Beetle.

A study of social transformation within the context of mass advertising and women's roles in World War II and the 1950s.

A look at the efforts made by McDonald's to educate the public on the dangers of Mad Cow Disease .

A discussion on how advertisements can be seen as being part of the capitalist ideology.

This paper presents a detailed discussion on the various way businesses will have to adjust in coming years to accommodate the Hispanic population in the US.

This model case paper deals with an agency's hierarchical organizational structure no longer being appropriate to meet external threats and realize the opportunities in the market place.

This marketing plan relates to a fashion manufacturer and distributor.

A comparison of the three fields.

A look at advertising strategies.

How the adveritising industry targets ehtnic groups.

The use of mass media in political campaigns.

A look at behind the ads.

How to solve personnel needs through advertising.

The sales effects of advertisements.

The effect of advertising on children.

A review of the advertisements in "The Face".

A look at the exploitation of women in advertising in order to sell products.

A discussion of the constant advertisement of 'beauty' can be considered a form of violence against women.

A comparative analysis of five articles on the relationship between media communication and political power.

An analytical view on the various techniques and propaganda methods that are used by advertisers.

A Freudian and Rogerian analysis of the Lexus' television commercial for the ES300.

A look at the exploitation of women in advertising.

Assesses arguments made in defense of and in opposition to advertising.

Presents an analysis of the effectiveness of advertising and a discussion of whether advertising influences some types of people more than others.

This paper discusses consumer behavior and advertising.

This paper discusses how Exxon's public relations people effectively dealt with the Exxon Valdez oil spill into Alaska's Prince William Sound.