Advertising papers

This paper proposes a direct marketing campaign for the Maytag Corporation, marketing home appliances under household the brand names Maytag, Jenn-Air, Amana, Magic Chef, Hoover, and Jade.

A look at different advertising strategies and what companies must consider when running an advertising campaign.

A look at how public relations is used as a tool in the interest of organizations and the components that make up public relations.

An analysis of the marketing impact of external influences on the purchasing of Gateway plasma televisions.

This paper discusses the use of women and young girls as sexual objects in media advertisements as a continuation of the belief in gender inequality.

An examination of whether cause-related marketing impacts brand imaging in a positive manner.

This paper summarizes several articles on Internet marketing, which is defined as a set of different strategies and techniques used to support various online services and promotions.

A suggested marketing campaign for Crest Flavored White Strips.

This paper discusses the product life cycle of the cholesterol-lowering statin drug called Crestor.

This paper discusses in detail information from websites that describe the tourist cities of Verona; the London areas of "Little Venice," Camden, and the Tower of London; and the city of Pisa.

This paper discusses Countrywide Home Loans' use of integrated marketing communication (IMC ) in its e-marketing strategy.

Examines the use of female images in the selling of products.

An analysis of how the work of Andy Warhol and Jeff Koons refers to consumerism and a consumer society.

A look at how advertisements can have national and even international ramifications when they are used to affect the outcomes of political campaigns.

A look at how advertising was affected by society and, in turn, changed society in the 1960s.

Discusses controversial advertising and also questions the need for censorship.

Presents an overview of a public relations campaign designed for for an organization introducing a new product and/or service.

Examines pressures exhibited by media, peers, and society, which cause children to try and act like adults.

An analysis of issues of gender and power in the beauty pageant culture of America.

An analysis of various marketing methods, with a focus on buzz marketing and word-of-mouth marketing.

A look at McDonald's tarnished public image, what contributed to this image, and how McDonald's is attempting to deal with it.

An analysis of the advertising techniques of alcohol and tobacco companies.

This paper examines the advertising campaigns of sportswear giant, Nike; small microbrewer, Stone Brewing; and Internet-based Amazon.com.

An application of Raymond Vernon's theory of the International Product Life Cycle.

An analysis of the core elements involved in marketing and planning events.

A look at advertising and sales promotion and its effect on the financial services industry.

Examines how the male sexual organs are used in modern advertising.

Research study on the serious problems in the Farm Credit System, the oldest government-sponsored enterprise in the U.S.

An analysis of an advertisement for Virginia Slims "Kings" version cigarettes.

A look at the dieting and advertising trends in women's magazines from 1980 to the present.

A comparative analysis of the propaganda used in World War II and the War on Drugs.

From drunk driving references to teenage nudity and sexual references, a look at the advertising controversy that made everyone's jaws drop.

A discussion on stereotypes for body types as presented in advertising in Western cultures.

An analysis of the marketing of the emotion of love and its commercialization.

This paper is a SWOT analysis of the Krispy Kreme Doughnuts, Inc.

A look at the Sony Company and its involvement in the development, promotion, and marketing of high-definition television (HDTV).

Analysis of an advertisement for "The Cruxshadows" band's album, "Wishfire".

Discusses, with examples, the impact of culture on global marketing.

Examines how American media contributes to consumerist traits in children.

A look at the legal, economic, and cultural aspects of consumption patterns of American youth.

An analysis advertising geared toward gays and lesbians.

Examines the political and legal environment for cigarette marketing in the U.S. and other world markets.

This paper states that, since nearly every sector of our lives is affected by modern media, the media has a profound and ubiquitous influence on public opinion.

An analysis of Edward L. Bernays, press agent, publicist, and public relations counselor.

A detailed guideline for planning and marketing conferences and workshops.

This paper is a literature review to answer the question: "Does diamond advertising lead to civil strife that damages international relations and causes vast amounts of human suffering"?

An opinion paper which argues that making the public aware of the dangers of tobacco is the best prevention method.

An examination of the soft drink market, in general, and Good Body drink, in particular, focusing on marketing successes and failures.

An examination of the fine line between the tracking of consumer trends on the Internet and the abuse of privacy.

Examining the way public relations can save a company at a time of crisis.

Argues that the images of perfection that are disseminated by society are generally stereotypical images that reinforce gender roles of dominance and submission.

A look at the immense earning power of celebrity sports star, Michael Jordan.

This paper discusses the management of marketing communications: advertising, sales promotion, public relations, and direct marketing.

An analysis of the lifestyles, economy, social norms, technologies, and communications reflected in the advertising of the 1920s in America.

A look at the concept of fear as an advertising tactic through a review of "Media Mythmakers" by Benjamin Radford.

An opinion paper, which argues the commercial benefit of television advertising.

How to write attention-catching advertisements using the AIDA (Attention, Interest, Desire, Action) format.

Looks at how various types of social, political, and economic factors influence marketing and advertising strategies for businesses.

An explanation of the methods employed by companies to advertise and market their products via the Internet.

An analysis of the need for and the cost of advertising.

This paper evaluates two issues in regard to reaching gay consumers, spendable income and the sexual content of advertising.

Deals with American poet, Walt Whitman, and his self-reviews.

A history of Pepsi's advertising and the battle with Coca Cola.

A discussion on breast implants, the role of the media, and the effects on young women in society.

A look at how violence in the media affects our children.

A look at the role of advertising in a small tile company in the Greek market.

A proposed marketing communication plan to build on the expressed interest and demand for the Toyota Prius to increase sales and profits for a local Sydney Toyota dealership.

An analysis of the image being projected by this women's magazine.

Examines how commercials negatively affect children who view television on a regular basis.

A look at the phenomenon of advertisement through product placement

This paper outlines research to determine the ethics of marketing to children and to identify boundaries within which organizations should maintain their marketing efforts

Review of Delta Airlines's financial and marketing goals and objectives.

Analysis of Nike's advertising and marketing approach for its "Shox iD" shoe.

Analysis of the marketing strategy behind Hershey's "Swoops".

This paper discusses the practice of product placement in films, especially of Taco Bell in "Demolition Man".

Explores the evolving view of the purpose of marketing activities.

A look at the importance of marketing ethics in the business world.

Study of the importance and methods of evaluating the effectiveness of public relations.

An appraisal of this pizza chain's advertising strategy.

A look at the different approaches to marketing in countries across the globe.

A review of the "Milk Got, Hmmm"? advertisement for milk.

A look at how similar products are marketed in different locations around the globe.

Presentation of a managerial model for understanding the positive and negative aspects of corporate sponsorship in the sports arena.

An analysis of the effect of marketing and branding on consumer behavior.

Website analysis of Potterybarnkids.com.

Uses John Kingdon's model of public policy to trace the history of labeling the dangers of smoking on cigarette boxes.

This paper discusses many issues in the world of advertising, the "Dell Dude" marketing campaign and Internet marketing.

Examines how and why the tobacco industry aims its advertisements at the youth market.

Looks at the concept of marketing and the different types of marketing strategies.

Describes the advertising tactics of the Abercrombie and Fitch clothing store.

An overview of the economic impact of the Olympic games.

A general overview of marketing product differentiation as it ties in to the University of Phoenix.

An opinion paper that argues statistics regarding the dangers of smoking to one's health need to be re-examined.

An examination of the influence of the media on adults and children regarding health-related issues.

An overview of the use of branding in marketing.

A discussion of the benefits of using Internet advertising to promote a business.

This paper discusses the marketing of Premium Pork Products (PPP).

This paper discusses branding and its application in two Israeli companies, including the use of urban space for advertising via the method of advertising on buildings and on billboards.