Advertising papersEssay (General) : Instant MessengerQuestions whether instant messaging is a pop culture phenomenon or an evil plot for global domination. Essay (General) : Pharmaceutical MarketingThis paper discusses the problem created by advertising pharmaceutical products directly to consumers. Essay (General) : Direct MarketingThis paper proposes a direct marketing campaign for the Maytag Corporation, marketing home appliances under household the brand names Maytag, Jenn-Air, Amana, Magic Chef, Hoover, and Jade. Essay (General) : Advertising StrategiesA look at different advertising strategies and what companies must consider when running an advertising campaign. Essay (General) : Public RelationsA look at how public relations is used as a tool in the interest of organizations and the components that make up public relations. Analytical Essay : Gateway Plasma TelevisionsAn analysis of the marketing impact of external influences on the purchasing of Gateway plasma televisions. Essay (General) : Sex in AdvertisingThis paper discusses the use of women and young girls as sexual objects in media advertisements as a continuation of the belief in gender inequality. Business Plan : Cause-Related MarketingAn examination of whether cause-related marketing impacts brand imaging in a positive manner. Essay (General) : Internet MarketingThis paper summarizes several articles on Internet marketing, which is defined as a set of different strategies and techniques used to support various online services and promotions. Essay (General) : Crest White StripsA suggested marketing campaign for Crest Flavored White Strips. Essay (General) : CrestorThis paper discusses the product life cycle of the cholesterol-lowering statin drug called Crestor. Essay (General) : Historic Cities OnlineThis paper discusses in detail information from websites that describe the tourist cities of Verona; the London areas of "Little Venice," Camden, and the Tower of London; and the city of Pisa. Essay (General) : Countrywide Home LoansThis paper discusses Countrywide Home Loans' use of integrated marketing communication (IMC ) in its e-marketing strategy. Argumentative Essay : Marketing through Sexual AppealExamines the use of female images in the selling of products. Essay (General) : Marketing MixA look at the tools that form what is known to marketers as the marketing mix. Analytical Essay : Warhol and KoonsAn analysis of how the work of Andy Warhol and Jeff Koons refers to consumerism and a consumer society. Essay (General) : Advertisements in Political CampaignsA look at how advertisements can have national and even international ramifications when they are used to affect the outcomes of political campaigns. Essay (General) : Advertising to the '60s GenerationA look at how advertising was affected by society and, in turn, changed society in the 1960s. Essay (General) : Controversial AdvertisingDiscusses controversial advertising and also questions the need for censorship. Essay (General) : Public Relations Overview CampaignPresents an overview of a public relations campaign designed for for an organization introducing a new product and/or service. Essay (General) : Societal Pressures on YouthExamines pressures exhibited by media, peers, and society, which cause children to try and act like adults. Essay (General) : The Beauty Pageant CultureAn analysis of issues of gender and power in the beauty pageant culture of America. Essay (General) : MarketingAn analysis of various marketing methods, with a focus on buzz marketing and word-of-mouth marketing. Essay (General) : McDonald'sA look at McDonald's tarnished public image, what contributed to this image, and how McDonald's is attempting to deal with it. Essay (General) : Alcohol and Cigarette AdvertisingAn analysis of the advertising techniques of alcohol and tobacco companies. Essay (General) : Advertising CampaignsThis paper examines the advertising campaigns of sportswear giant, Nike; small microbrewer, Stone Brewing; and Internet-based Amazon.com. Essay (General) : Brand Names Versus GenericsAn application of Raymond Vernon's theory of the International Product Life Cycle. Business Plan : Event Marketing and PublicityAn analysis of the core elements involved in marketing and planning events. Essay (General) : Advertising and Sales PromotionA look at advertising and sales promotion and its effect on the financial services industry. Essay (General) : Phallic Presence in Contemporary AdvertisingExamines how the male sexual organs are used in modern advertising. Essay (General) : The Farm Credit System IndustryResearch study on the serious problems in the Farm Credit System, the oldest government-sponsored enterprise in the U.S. Essay (General) : Cigarette Ad AnalysisAn analysis of an advertisement for Virginia Slims "Kings" version cigarettes. Essay (General) : Women's MagazinesA look at the dieting and advertising trends in women's magazines from 1980 to the present. Comparison Essay : For Your Own GoodA comparative analysis of the propaganda used in World War II and the War on Drugs. Essay (General) : Abercrombie & Fitch: "Magalog" ControversyFrom drunk driving references to teenage nudity and sexual references, a look at the advertising controversy that made everyone's jaws drop. Essay (General) : Gender Stereotypes and Body ImageA discussion on stereotypes for body types as presented in advertising in Western cultures. Essay (General) : Commercialization of LoveAn analysis of the marketing of the emotion of love and its commercialization. Essay (General) : Krispy Kreme Doughnuts Inc.This paper is a SWOT analysis of the Krispy Kreme Doughnuts, Inc. Essay (General) : Sony Company and High-Definition TelevisionA look at the Sony Company and its involvement in the development, promotion, and marketing of high-definition television (HDTV). Essay (General) : Analysis of an AdAnalysis of an advertisement for "The Cruxshadows" band's album, "Wishfire". Essay (General) : Culture and Global MarketingDiscusses, with examples, the impact of culture on global marketing. Essay (General) : Our Children, T.V., and EntertainmentExamines how American media contributes to consumerist traits in children. Essay (General) : American Culture and Consumption PatternsA look at the legal, economic, and cultural aspects of consumption patterns of American youth. Essay (General) : Homosexual AdvertisingAn analysis advertising geared toward gays and lesbians. Essay (General) : Cigarette MarketingExamines the political and legal environment for cigarette marketing in the U.S. and other world markets. Essay (General) : Media BiasThis paper states that, since nearly every sector of our lives is affected by modern media, the media has a profound and ubiquitous influence on public opinion. Essay (General) : Edward L. BernaysAn analysis of Edward L. Bernays, press agent, publicist, and public relations counselor. Business Plan : Conferences and WorkshopsA detailed guideline for planning and marketing conferences and workshops. Essay (General) : Diamond Advertising and Civil StrifeThis paper is a literature review to answer the question: "Does diamond advertising lead to civil strife that damages international relations and causes vast amounts of human suffering"? Essay (General) : Dangers of TobaccoAn opinion paper which argues that making the public aware of the dangers of tobacco is the best prevention method. Essay (General) : The Soft Drink MarketAn examination of the soft drink market, in general, and Good Body drink, in particular, focusing on marketing successes and failures. Essay (General) : Internet Privacy PoliciesAn examination of the fine line between the tracking of consumer trends on the Internet and the abuse of privacy. Essay (General) : Public RelationsExamining the way public relations can save a company at a time of crisis. Essay (General) : Gender and Body ImageArgues that the images of perfection that are disseminated by society are generally stereotypical images that reinforce gender roles of dominance and submission. Essay (General) : The Economic Impact of Michael JordanA look at the immense earning power of celebrity sports star, Michael Jordan. Essay (General) : Managing Marketing CommunicationsThis paper discusses the management of marketing communications: advertising, sales promotion, public relations, and direct marketing. Essay (General) : Consumer Advertising in the 1920sAn analysis of the lifestyles, economy, social norms, technologies, and communications reflected in the advertising of the 1920s in America. Essay (General) : Fear as an Advertising TacticA look at the concept of fear as an advertising tactic through a review of "Media Mythmakers" by Benjamin Radford. Essay (General) : TV CommercialsAn opinion paper, which argues the commercial benefit of television advertising. Essay (General) : AIDA - The Advertising FormulaHow to write attention-catching advertisements using the AIDA (Attention, Interest, Desire, Action) format. Essay (General) : Marketing for Small BusinessesLooks at how various types of social, political, and economic factors influence marketing and advertising strategies for businesses. Essay (General) : Online MarketingAn explanation of the methods employed by companies to advertise and market their products via the Internet. Essay (General) : The Cost of AdvertisingAn analysis of the need for and the cost of advertising. Essay (General) : Marketing to Gay ConsumersThis paper evaluates two issues in regard to reaching gay consumers, spendable income and the sexual content of advertising. Analytical Essay : Walt Whitman: Poet and Advertising GeniusDeals with American poet, Walt Whitman, and his self-reviews. Essay (General) : Pepsi's Advertising HistoryA history of Pepsi's advertising and the battle with Coca Cola. Argumentative Essay : Breast Surgery: The Big and Small of ItA discussion on breast implants, the role of the media, and the effects on young women in society. Essay (General) : Kids and TelevisionA look at how violence in the media affects our children. Business Plan : Advertising in the Greek MarketA look at the role of advertising in a small tile company in the Greek market. Business Plan : Toyota PriusA proposed marketing communication plan to build on the expressed interest and demand for the Toyota Prius to increase sales and profits for a local Sydney Toyota dealership. Essay (General) : "Cosmopolitan"An analysis of the image being projected by this women's magazine. Essay (General) : Children's AdvertisingExamines how commercials negatively affect children who view television on a regular basis. Essay (General) : Product PlacementA look at the phenomenon of advertisement through product placement Essay (General) : Ethics of Marketing to ChildrenThis paper outlines research to determine the ethics of marketing to children and to identify boundaries within which organizations should maintain their marketing efforts Essay (General) : Delta AirlinesReview of Delta Airlines's financial and marketing goals and objectives. Essay (General) : Promotion for Nike's "Shox iD" ShoeAnalysis of Nike's advertising and marketing approach for its "Shox iD" shoe. Essay (General) : Hershey's "Swoops"Analysis of the marketing strategy behind Hershey's "Swoops". Essay (General) : Marketing Issues for Multinational CorporationsMarket evaluation for software companies wishing to market their products in the global market. Essay (General) : Product Placement in FilmsThis paper discusses the practice of product placement in films, especially of Taco Bell in "Demolition Man". Essay (General) : The Powers of Advertising and its Negative Effects on the ConsumersExplores the evolving view of the purpose of marketing activities. Essay (General) : Public Relations EvaluationsStudy of the importance and methods of evaluating the effectiveness of public relations. Essay (General) : Domino's Pizza Advertising StrategyAn appraisal of this pizza chain's advertising strategy. Essay (General) : Global Marketing DifferencesA look at the different approaches to marketing in countries across the globe. Essay (General) : "Milk Got, Hmmm"?A review of the "Milk Got, Hmmm"? advertisement for milk. Essay (General) : Global Differences in AdvertisingA look at how similar products are marketed in different locations around the globe. Essay (General) : Marketing and BrandingAn analysis of the effect of marketing and branding on consumer behavior. Essay (General) : The Pottery Barn's WebsiteWebsite analysis of Potterybarnkids.com. Essay (General) : Public Policy and Cigarette LabelingUses John Kingdon's model of public policy to trace the history of labeling the dangers of smoking on cigarette boxes. Essay (General) : The World of AdvertisingThis paper discusses many issues in the world of advertising, the "Dell Dude" marketing campaign and Internet marketing. Essay (General) : Targeting Youth in Tobacco AdvertisingExamines how and why the tobacco industry aims its advertisements at the youth market. Essay (General) : Marketing ManagementLooks at the concept of marketing and the different types of marketing strategies. Essay (General) : The Abercrombie and Fitch LifestyleDescribes the advertising tactics of the Abercrombie and Fitch clothing store. Essay (General) : The Commercialism of the OlympicsAn overview of the economic impact of the Olympic games. Essay (General) : Product Differentiation and The University of PhoenixA general overview of marketing product differentiation as it ties in to the University of Phoenix. Argumentative Essay : Refuting the Anti-Smoking MythsAn opinion paper that argues statistics regarding the dangers of smoking to one's health need to be re-examined. Essay (General) : The Influence of the MediaAn examination of the influence of the media on adults and children regarding health-related issues. Essay (General) : Marketing ManagementAn overview of the use of branding in marketing. Essay (General) : Internet AdvertisingA discussion of the benefits of using Internet advertising to promote a business.
|
Copyright © 2009, AcaDemon and Essays 411 — All rights reserved. November 28, 2009 5:26:06 pm (US/Eastern) Site Map Privacy Policy Terms of Use