Advertising papers

This paper studies Descartes from the point of view of advertising.

This paper discusses ethical issues regarding prescription drug advertising.

This paper compares the marketing of Bug and Sun by Coppertone in Omaha, NE and Anaheim, CA.

This paper looks at changes and challenges that marketing may expect in the 21st century.

This paper examines the use of integrated marketing communications (IMC) in today's marketing environment.

The paper discusses the Interactive Advertising Bureau.

This paper discusses Nike's promotional strategies through print, television and radio.

An examination of an article in the International Journal of Behavioral Nutrition.

This paper analyzes Harper's Magazine's layout, advertisements and content.

This paper selects key words from a print advertisement and explains their purpose.

This paper examines the role of the advertising agency the traditional payment schedule commissions.

This paper studies advertisements from two manufacturers of volt cordless drills.

This paper discusses three slogans currently used for advertising automobiles.

An analysis of the method of advertising used in an advertisement for a Clinique skin care product.

This paper describes the marketing mix for an integrated marketing communications (IMC)

This paper discusses target marketing to children through advertising on the Internet.

This paper reviews and analyzes "Mediating the Message: Theories of Influence on Mass Media Content" written by Pamela J. Shoemaker and Stephen D. Reese.

This paper analyzes the inner workings of the advertising industry by focusing on the types of ads shown during the annual Super Bowl.

This paper covers the topic of online audio and video advertisements.

This paper reviews Juliet B Schor s "Born To Buy" about marketing to children.

This paper analyzes a Visa advertisement from "Entertainment Weekly".

A discussion on the negative effects of the fast food industry.

An analysis of two advertisements.

A critical analysis of an advertisement for Nissan Altima.

Looks at how to get optimum placements.

Provides a business ethics claim analysis.

Discusses the various factors that shape online advertising and marketing.

Examines issues relating to youth marketing.

Describes current trends in online advertising and assesses their overall effectiveness.

Examines celebrity campaigns and how effective they are in promoting the prevention of anorexia.

This paper discusses the use of sex in advertising as a powerful tool for selling products; however, sex in advertising is addressed differently toward men than it is toward women.

An in-depth paper on how retail clothing companies are working to internationalize their brand names.

Describes a study done on the efficacy of advertising.

A paper on the reasons why "Catwoman" was not a successful film.

An examination of the concept that excessive exposure to television is having a negative effect on teenagers in contemporary America.

An examination of Coca-Cola's advertising strategy, which is directed at the youth market.

This paper reviews and analyzes the article "Sex, Lies & Advertising" written by author and feminist Gloria Steinem which focuses on the impact of advertisers in the media.

This paper presents an overview of a yearly public relations plan, for a neighborhood church, geared towards to attracting new members.

This paper examines various strategies and methods of persuasion and influence, whether for financial gain or other purposes.

A look at the stereotyping of women of color in contemporary television advertisements.

This paper examines the public relations practices of three pharmaceutical companies: Merck and its product VIOXX, Pfizer and its product Celebrex and Johnson & Johnson and its Direct-to-the-Consumer (DTC) marketing campaign.

This paper analyzes the various methods of electronic commerce and online marketing carried out over the internet.

Analyzes the different ways a company can establish and maintain a brand presence online.

This paper examines the negative impact of the media on a woman's self esteem and body image.

This paper details the steps and strategies involved in creating a successful promotional campaign.

Describes the elements of the marketing mix (product, place, price and promotion).

This paper discusses the crisis communication strategies used by Merck, Pfizer and Johnson & Johnson in problems marketing their specific controversial products.

This paper explains that video advertising, which can be both entertaining and irritating, is the medium society loves to hate because, unlike print advertising, it is more difficult to tune out.

Discusses a marketing program for the Eurobike, the world's first alcohol-powered motor scooter.

Examines how the exploitation of the female sex in advertisements impacts society.

This paper examines the negative impact of the media on both women and young girls, as well as the correlation between the media's definition of beauty and eating disorders.

An examination of Kellogg's 'Special K' Red Berries TV advertisement.

A review of the article "Benefits to Corporate America" by Samuel Turcotte.

A look at gender-biased advertisements and whether they reflect societal views or influence them.

An overview of the popularity of milk and advertising campaigns used to market the consumption of milk.

A review of market research techniques for use in product advertising.

An analysis of the problematic portrayal of women in television and print advertisements.

This paper discusses differences and stereotypes in gender roles.

Discusses the blatant use of sex in advertising and why it is harmful to society.

A discussion on the role of the audience in entertainment.

A study in the relatively recent phenomenon of global advertising agencies.

This paper analyzes how advertisers and manufacturers target consumers with generational marketing.

A discussion of Apple's marketing plan for the new iPod V2.0.

An overview of the history of internet marketing and advertising.

An overview of the continuing growth of internet advertising.

An opinion piece on how materialism is ruining today's society by robbing people of their time and freedom.

A paper describing the marketing strategies for mineral water that must be applied to the Indonesian market in order to be successful there.

A look at the persuasive impact of advertising upon American culture.

A look at how the internet can help businesses succeed and why companies such as Nintendo and Microsoft are particularly successful.

A paper explaining Gateway Inc.'s multi-channel marketing strategy for presenting their products.

Examines the marketing attraction of one of the world's greatest basketball players.

An analysis of the relation between advertising and publicity, with reference to the Harley-Davidson case.

This paper discusses the reaction of three interviewed children to television advertising of products of interest to children.

This paper analyzes two radio commercials for prescription medications for their adherence to FDA guidelines, marketing techniques, failings and overall message of the advertisement.

This paper examines the pun as a linguistic resource for advertising.

An explanation of how advertising affects consumer culture in America.

This paper discusses the origin and problems of e-mail SPAM.

A look at the importance of consumer satisfaction for the success of a company.

This paper discusses three different advertising agencies namely Fletcher-Martin-Ewing (FME) Grey Worldwide and Kilgannon McReynolds.

This paper entails what sweeps programming is,when it occurs and what content is included in this programming.

This paper is a literature review studying the effect of color, primarily in print media, on the way people feel when they see an advertisement or some other kind of information in the media.

A look at how television advertisements affect viewers.

This paper describes a direct marketing strategy for the Automobile Association (AA) of the U.K. entitled 'Just AASK'.

Shows that TV alcohol commercials target teenagers who may be influenced to participate in underage drinking.

This paper examines the management of business-to-business (B2B) promotions by reducing transactional costs and associated supply chain management requirements.

A discussion about what hidden advertising is and why it must be stopped.

A look at the symptoms and consequences of the allegations of fraud brought against the commercial insurance firm, Marsh and McLenan Companies.

A discussion of the business code of ethics implemented by the Lockheed Martin corporation.

A look at dolls from the 1940s to the 1970s and what impact they had on black and white children.

This paper discusses the problem of television advertising that is not appropriate for children and teenagers.

This paper discusses commercial speech, the first amendment rights and how it is applied to business organizations by using the case of "Marc Kasky vs. Nike Inc".

An examination of Corona's marketing strategy for Europe.

A look at the role of advertising agencies in the global market scene.

Discusses the importance of brand equity to a company and how to go about increasing brand equity.

An analysis of an entrepreneurial marketing plan for a competitive marketplace.

A look at marketing success and failure in the competitive world of BBQ sauce.

A brief look at the ethical factors involved in marketing tobacco products to Third World countries.

An analysis of the usage of female imagery in advertising throughout history and its effect on society.

Questions whether instant messaging is a pop culture phenomenon or an evil plot for global domination.

This paper discusses the problem created by advertising pharmaceutical products directly to consumers.