Advertising papers

A look at the use of text in advertising.

An analysis of the four Ps (product, price, promotion and place) of marketing and how they influenced the writer in the purchase of a laptop computer.

A look at the process of selective attention and how it relates to consumers.

An explanation of the positive and negative aspects of various advertisements.

This paper explores how statistics can often be misleading and delusional.

This paper examines the impact of food advertising on children.

This paper researches the importance of the media's role in sports marketing.

An examination of the commercialization of media in American society.

A SWOT (strengths, weaknesses, opportunities, threats) analysis of the Starbucks Company.

A look at advertising techniques.

A discussion of the possibility of wireless advertising by the year 2011.

An overview of the use of economic indicators in advertising.

An analysis of the alternative forms of sports marketing to television promotions.

An analysis of factors affecting global marketing strategies of companies.

An analysis of the elements that create successful advertising, as discussed in Dan Padgett and Douglas Allen's article, "Communicating Experiences: A Narrative Approach to Creating Service Brand Image".

This paper offers a marketing strategy and competitive analysis, taking into consideration three different coffee shop companies.

This paper describes United Colors of Benetton's controversial advertising campaign.

A review of the Maidenform Company focusing specifically on their advertising strategy.

An overview of what constitutes controversial advertising on television.

A summary of the advertising strategies of three major companies, their effectiveness on consumers, and some recommendations to improve customer focus.

A discussion on the pros and cons of Dove's "Real Beauty" campaign ads.

A discussion of the ethical and legal requirements of providing product information to the consumer.

This paper describes the advertising technique "Puffery" and the potential liabilities it may have on companies that use it.

A review of the available marketing options and the mix of strategy in order to obtain the most effective marketing campaign.

A discussion regarding how Canadian culture is being Americanized.

A discussion regarding advertising in the 1920s, in relation to advertising today.

This paper reviews three articles discussing the issue of children being bombarded daily by advertising, and the effect that these advertisements have on our children, and society as a whole.

A case study of advertising agency, O'Reilly Associates, and whether it should retain or terminate its relationship with a long-term business client.

This paper explores the role of advertising on American television.

Assesses an approach to testing website design.

This paper examines retail ads and the impressions they convey.

A critical analysis of the Red Bull Marketing strategy.

A discussion regarding ethics and advertising.

This paper discusses hegemony within the media and looks at its dominance over advertising.

This paper provides a marketing case analysis of the duet whirlpool washing machine.

This paper looks at the connection between advertising and culture.

Examines the various definitions of marketing and how the term has come to encompass many different marketing strategies, techniques and tools.

An outline of the strategic framework for a public relations campaign for Laptop India.

An essay that defines the term 'marketing' and discusses its importance to the success of a business.

A look at advertising and marketing at the Fox Broadcasting Network company and some of the problems the organization is now facing in these areas.

An analysis of Intel's success and global domination of the microprocessor market.

A discussion regarding globalization, communications, and the mass media.

A discussion regarding the relationships between the success of advertising and a person's self-concept.

A discussion regarding how alternative culture makes us into corporate toadies.

A comparison of the relationship between mass media and the state in Canada and China.

A look at Travelocity's use of Really Simple Syndication (RSS) feeds as a marketing tool.

A look at the importance of advertising in modern society and the presence of gender and racial stereotyping that continues in today's advertising.

A paper suggesting that the capitalist society we live in created the gay and lesbian market in order to create new consumers in the market.

A look at the cultural sensitivity required for advertising in the Turkish banking and financial services sector.

A discussion regarding the importance of marketing and advertising in today's business world.

A discussion regarding the history of media in 1920s American culture.

A comparison between two seemingly different advertisements that actually have a fair amount in common.

A discussion on the marketing of McDonalds.

This paper studies advertising by looking at three advertising articles.

This paper examines the representation of the gender of femininity in the visual media of advertising.

A discussion on consumerism in modern society, focusing on the advertising industry.

An analysis of the use of animals in marketing campaigns in two different companies.

This paper examines the topic of sexuality within the field of advertising.

An analysis of perfume print advertising In women's fashion magazines, in the years 2004-2005.

A discussion regarding the strategy of successful public relations programs.

A discussion regarding the role that public relations plays in society.

A discussion regarding the Zonolite crisis and the attempt to use communication strategies to repair the reputation of W.R. Grace.

A review of the public diplomacy program led by the U.S. state department and it's lack of success.

A comparative study of rational advertising vs. emotional advertising in the retail sector.

Examines the way politics is advertised in the media and how individuals must use their best judgement.

Examines what causes young people to drink under the influence of alcohol and what can be done about this problem.

This paper contends that more restrictions are necessary on selling and advertising tobacco products.

This paper examines the techniques of television advertising directed to children.

This paper examines the role that culture plays in the advertising around us.

This paper analyzes "Creative Advertising" by Mario Pricken, a guide to successful advertising.

This paper discusses demographic and life cycle variables in target marketing, including how market research helps increase sales.

This paper discusses the Roanoke, VA branch of Landover Advertising and makes suggestions of how to solve the existing turmoil.

This paper provides a SWOT analysis of the McDonalds Corporation, as it looks at its dominance in the fast food market.

This paper discusses the ownership of the media and looks at the control of information.

This paper studies the roles of gender and looks at the feminization of culture.

This paper discusses race, gender and class issues that are demonstrated in modern advertising.

This paper studies the influences of advertisements and looks at the effects of culture jamming.

This paper provides the discussion and critique of content in three advertisements.

This paper provides a discussion and exploration into the subject matter of ethics in advertising.

This paper discusses the effects of advertising on consumerism.

This paper explores the relationship between Michael Jordan and Nike in Nike's advertising campaign of the late 1980s and 1990s.

This paper discusses the distorted image of women based on the unrealistic portrayal of women in popular culture as depicted in fashion magazines and advertisements.

This paper discusses the inter-disciplinary art of collage artist Barbara Kruger and the Guerrilla Girls, a group of feminist artists.

This paper examines the impact of advertising.

This paper discusses self promotion as it relates to a marketing campaign.

An in-depth analysis of political advertising from 1952 till the present.

This paper discusses the matter of the advertising of alcohol.

A critical look at propaganda in advertising and the media.

A review of great business leaders and the role that their vision played in their success.

A case study of the viability of traditional advertising methods, and potential alternatives.

A look at the uses of advertising to organizations and the advertising agency's perception of the common man.

This article discusses how communications can contribute to marketing theory.

A look at the need for integrating advertising with other promotional techniques as underlined by the changing character of the market, in which consumers buy less for necessity and value than the influence of media images they see everyday.

A look at the steps American Airlines will have to take in order to survive.

This article compares the "America's Army" video game with the United States Army.

This article concerns an ethical dilemma involving an employee's dismissal from a motor company, that is a major advertiser in a newspaper.

This paper compares the Walt Disney Company -- WDC theme park and resort complex in Florida and Euro Disney in France.

This article studies the notion of "buzz marketing" which is a disputable method of promoting a product.

This paper is an analysis of a case study involving the Gillette company.

This paper discusses the aspect of sexism in commercials.