Advertising papers

This paper discusses the influence that television advertising has on children in particular with regards to sex and violence.

The paper analyzes the differences between propaganda and advertising in a capitalistic society.

This paper discusses cell phones and looks at the relationship between images and text messages.

Analyzes Dove's unique and very successful marketing strategy, Campaign for Real Beauty, which took an old idea and presented it in a new and different way.

This paper discusses magazine body images focusing on the ideas of active men and idle women.

A presentation of the issues affecting a marketing plan for a new water purification system for India.

An analysis of a particular advert for sport equipment that demonstrates how advertising can be very misleading.

This paper discusses the pervasiveness of advertising and includes an observation chart that lists the name, type, and location of the ad.

This paper looks at the harmful effects of the media on women.

An analysis and description of the Quaker oatmeal box.

An analysis of the target market and market penetration for Gillette's new 5 blade razor, the Buzz Razor.

This paper analyzes cigarette advertising in Canada, especially the ethical aspects.

This paper analyzes the persuasion techniques employed by two advertisements - a print ad for Revlon Limited Edition and a print ad for Crest Renewal Whitestrips.

An analysis of the style, presentation, appeal and targeting of Adidas' "The Impossible is Nothing" advertisements.

A discussion on how the law of 'passing off' protects the descriptive and the functional.

A cultural psychological, and marketing analysis of an Old Spice magazine advertisement.

This paper studies the influence of advertising on the public.

An analysis of the Molson Beer advertisement "I am Canadian" with regards to advertising strategy.

An analysis of the use of animation in pop-culture devices such as advertising.

This paper analyzes television commercials, which were aired during an episode of "CSI: Miami", a prime time television show, on September 19, 2005.

An analysis of the success the Coca-Cola company, focusing on various management methods.

A discussion of the ethics of advertising to children.

This paper looks at Hennessy's urban advertising campaign and discusses how the company creates desire among consumers.

An explanation of the struggle between Coca Cola and Pepsi Cola and the marketing techniques adopted.

An analysis of the significance of social class and race to advertising and marketing of consumer products.

This paper looks at body image, female sexuality and debt within the field of advertising.

A look at the impact of mass media on people's attitudes and behavior.

An analysis of the factors that are taken into consideration in the marketing of dog food.

An economic analysis surrounding the issues of habitual smoking.

This paper examines the origin of television and how it has changed over the years.

This paper analyzes the legal and ethical issue surrounding the Hoodia Gordonii marketing and claims surrounding its use as an appetite suppressant.

The paper examines a TV Budweiser commercial from the 2007 Super Bowl.

This paper explores the issue of cigarette advertising from a normative ethical perspective.

The paper explores the debate between Sut Jhally and James Twitchell entitled "On Advertising" that looks at their views on consumerism, advertising and the relationship between people and material things.

This paper examines the process of gender socialization as portrayed in various images.

An analysis of the ideologies of children and the roles they play in society.

An examination of the effects of the media on an individual's body image.

A look at how advertising still targets woman in a supposedly gender equal world.

An examination of Dole Fruit's winter marketing campaign.

This paper argues that action must be taken against unethical advertising that is causing harm to children.

This paper looks at the marketing of an Estee Lauder product via the Internet.

An examination of the influence of the media on society today.

An analysis of the expanding tween (tween is a word which describes an age group of pre teens aged 8-12) market and its influences on restaurants and retailers.

This paper is a marketing study to analyze Procter & Gamble's (P&G) launch of its Bounty paper towels into India.

This paper discusses how to effectively measure an advertisement's effectiveness.

Summarizes and discusses the articles, "Advertising and the Political Economy of Lesbian/Gay Identity", by Fred Fejes and "Commodity Lesbianism", by Danae Clark.

This paper discusses how advertising became an ubiquitous part of modern society and the roles it fulfills.

A discussion of whether limitations should be placed on advertising and the forms these regulations should take.

An analysis of the strengths and weaknesses of the 2006 Budweiser Super Bowl advertisement, "The Wave".

This paper explores the ways in which people use commodities to construct and express sexual identities.

This paper explores Internet advertising and e-commerce, with a focus on the Papa John Pizza company.

This paper reviews the article "The Marketing Relevance Imperative" by Peter DeLegge.

A brief review of the website of the multinational travel agency, Thomas Cook.

This paper analyzes an article authored by Bill Merrilees' entitled 'Radical Brand Evolution: A Case-Based Framework' in the 2005 "Journal of Advertising Research".

This paper analyzes the Geico insurance company's successful marketing strategies.

This paper identifies the semiotic elements in advertising.

This paper analyzes the influences of advertising in children's television shows.

An analysis of the relationship between consumer behavior and children.

Compares the differences between the language of advertisements in newspapers in the United States and newspapers in the Kingdom of Saudi Arabia.

An analysis of the ethics of educational advertising in Chinese and European markets.

An analysis of the effects of advertising on body perception, self-esteem and purchase decisions.

This paper is an analysis of the portrayal of women's image in magazine advertisements in the United Arab Emirates (UAE), as based on a content analysis of the literature and on a convenience sample survey of 50 female students.

An in-depth study exploring sponsorship within the Formula One racing series.

A look at the negative effects associated with using highly attractive models for advertising beauty products.

The paper compares and contrasts the traditional approaches to measuring advertising and media effectiveness versus the digital ones.

An analysis of the pricing, marketing and promotion of the Sonic 1000 personal digital assistant (PDA).

This paper discusses sales strategies, using the example of heating, ventilation and air conditioning (HVAC) units.

An analysis of the elements that make up the marketing mix, specifically product, price, place and promotion.

An analysis of the impact of marketing on the sleep medication, Ambien.

A study of four articles that highlight the relationship between advertising to children and their subsequent eating habits.

This paper discusses American culture and society during the 1920s.

A comparison of the success of advertising campaigns for Apple Inc. versus Microsoft.

An analysis of how the content and style of advertisements change with the times.

An analysis of the effects that advertisements have on appearance anxiety within the female population.

This paper looks at tobacco, alcohol and gambling and discusses the evolution of vice advertising.

A review of Johnson & Johnson (JNJ), a recognized global leader and manufacturer of health care products.

This paper examines how to interpret the intentions behind advertising imagery.

An analysis of the controversial nature of television advertising.

An analysis of the online advertising marketplace.

A discussion regarding the influence of ethnic clients on the beauty industry.

A review of Relastin Skin Revitalizer, an anti-aging product currently on the market.

A description of the effect of advertising on children.

An examination of persuasion techniques used in the field of advertising.

A discussion of the possible techniques to protect children from being targeted by advertising, particularly by McDonald's.

A review and discussion of Dushane Urban Marketing Consultants.

This paper argues, based on a literature review, that advertising may be more of an influence on children than parents think it to be.

A comparative qualitative content analysis of two visual advertisement texts in a healthcare magazine.

This paper argues that parents are responsible for keeping their children from watching controversial television advertising.

This paper looks at the clothing companies, Diesel and Benetton, and discusses the selling of an image.

This paper examines how a Nutri-Grain commercial utilizes strategic elements of persuasion.

A look at the marketing research conducted for a new product.

A review of the history of graphic design technology.

This paper discusses subliminal messages and whether they can effectively alter behavior, consumer patterns and states of mind.

A review of propaganda and the definitions thereof.

This paper discusses the marketing strategy of the natural, organic chain of supermarkets known as "Wild Oats."

This paper discusses the theoretical and descriptive application of linguistics and retextualization to the field of advertising.

This paper presents several definitions for public relations.

A review of the issues presented in three books; "The Food Revolution" by John Robbins, "Fast Food Nation" by Eric Schlosser and "Genetically Engineered Food" by Teitel/Wilson.

The definition and purpose of marketing.

A look at the problem of controversial commercials and their effect on children.