Advertising papers

An in-depth exploration of alcohol consumption in America and the regulation of this industry.

A brief discussion on the pharmaceutical industry, drugs in the modern health care system, and drug advertisements.

This paper details the entire history of the Chiquita Banana enterprise, particularly focusing on its advertising throughout its 100 years of existence.

A persuasive paper that tobacco advertising and lack of parental involvement is killing our children.

An exploration of green marketing, the advertising and supplying of environmentally friendly products.

An examination of the success of Dove's 2005 "Campaign for Real Beauty" ad campaign.

A discussion on the role of ethics and regulation in advertising policies.

A discussion of the ethical issues in advertisements that promote weight loss products and muscle building supplements.

A discussion on how cultural movements or advertising are brainwashing American society for the sake of profit.

A discussion on whether it is permissible for companies to market unhealthy food and non-alcoholic beverages to children.

A discussion on the factors that determine a successful advertising campaign.

A marketing plan for the deLeon moisturizer, marketed under the Mark Kay name.

A presentation of the PR and advertising approach of the Microsoft Company with recommendations for a future integrated marketing communication campaign.

This paper discusses the ethnic minority marketing strategy of McDonald's.

Presents types of media bias and their effect on society.

A discussion on how poverty has been portrayed in the United States.

A comparison of the history, development and success of cause-related marketing and the use of celebrity endorsements in promoting products.

A review of William Sea's arguments regarding advertising and men in his essay, "Advertising Sets a Double Standard for the Male Gender."

A business plan for a new family entertainment center called the Lazar Tag Facility.

An exploration of the art of persuasion through the media.

This paper provides an analysis of the commercial marketing of unhealthy food as it relates to children.

Compares the website advertising of fast foods companies In-n-Out Burger and Subway.

This paper looks at magazine advertisements and discusses their influence on gender roles.

An argument against the damaging effects of consumerism and advertising.

A look at the advertising techniques that tobacco companies employ.

Reviews the literature about the effects of exposure to negative campaign advertising on voter turnout.

A case study analysis of the marketing strategy of the apparel store, Steve and Barry's.

A discussion on the ethical issues involved in deceptive marketing practices.

A brief discussion on the ethical, legal, and social issues in food advertising.

A case study and marketing analysis of Rockwell's Cafe and Bakery.

Looks at sales promotion, public relations and a publicity plan for Subway Sandwiches.

Examines threes advertisement in which the media choice has been misplaced.

A critique of the nature and execution of the Mobility Today 2007 Slingbox giveaway contest.

An evaluation of the effects of advertising and promotional efforts on the FedEx brand's world-class status.

A look at advertising on cable television with a focus on BBC America.

A marketing program for the expansion of a restaurant business.

A marketing plan for a media campaign to attract women to Harley-Davidson motorcycles.

A discussion of an incident that took place when Don Imus made an inappropriate comment about a female basketball team.

An examination of how the level of compliance varies within gender roles and how this leads towards stereotyping for both genders.

A discussion on how fast food companies like McDonalds use advertising to appeal to us as consumers.

An analysis of Wendy's television commercial for its new hamburger, the "Spicy Baconator."

This paper explores the enormous impact of the Nintendo Wii on the world and on video game technology.

An analysis of an advertisement of actress Gwyneth Paltrow with caption "I am African".

The paper discusses integrated marketing communications strategy at Nike and how this relates to other businesses.

An analysis of McDonalds' brand reinvention.

The paper examines the phenomena whereby business concerns sponsor and endorse celebrities.

A persuasive essay against the unethical business practice of advertising sex, violence, cigarettes and alcohol to children and adolescents.

A review of the factors that influence consumers purchasing habits.

A look at the trends in the relationship between advertising, the print media and art.

A paper arguing that athletes today are overrated, overpaid and mainly concerned with earning more money.

An examination of how American national pride and fear were used in WWII propaganda posters.

This paper discusses the strategies of marketers who promote their brands by associations with professional athletes.

A research proposal examining the correlation between negative election advertisements and low voter turnout.

A look at the representation of men and women in advertising.

Applies the principle of least effort motivation to the "Save the Children" website.

A marketing plan for the opening of retail swimwear stores.

An analysis of Apple Computers' 1984 commercial that was based on George Orwell's novel "Nineteen Eighty-Four".

This paper explores the link between children's health and the watching of television.

A review of the success of the search engine Google.

The paper analyzes an advertisement by Kays Jewelers and its effect on the public.

A persuasive essay against certain company sponsorships of the Olympic Games.

This paper looks at the star system and its contribution to the development of Hollywood public relations and advertising strategies.

A look at how advertising in magazines can misrepresent women.

A review of five articles that demonstrate the challenges of American companies advertising in Western Europe.

An examination of the misrepresentation of African Americans by early advertisers and the progression towards their depiction as positive role models.

An analysis of communication strategies that enhance credibility for salespeople.

Studies the differences of men and women in the attributes they seek in a date by using a content analysis of personal advertisements.

This paper discusses the identity and marketing of different chocolates, examining Milka Chocolate and Ferrero Rocher.

A discussion on how the media influences women to be thin, affecting even those females who are not overweight.

This paper provides a rhetorical analysis of a Trim Spa advertisement campaign.

An in-depth study measuring the effectiveness of television sponsorship in Singapore in relation to a service-related product such as MasterCard.

An examination of the marketing strategy of GlaxoSmithKline (GSK) with a review of the position of Sensodyne in the toothpaste market.

This paper discusses the growth of infomercials as a direct marketing medium.

A review of the manner in which the the media attach metaphoric meanings to a host of various images.

A research proposal to explore the correlation between advertising and consumer purchase motive.

A review of the strategy and content of an article that Alwyn Cosgrove wrote for the magazine, "Men's Health," entitled "Your Best Body in One Hour."

A review of Coca Cola's place in the market, and suggestions for improvement.

Looks at the changing field of advertising because of the Internet and other technologies.

A proposal for a public relations campaign for the L'Oreal group of summer products.

An examination of the rising costs of medicine and its effect on the health care and medical aid programs.

A review of the benefit programs offered by the hotel industry with specific reference to the major hotel chains.

A case study of the Augustin Hotel and the opportunities it has to succeed as an independent hotel in competition with chain hotels.

A critical evaluation of the "Bun and Thigh Roller."

An overview of the media marketing strategy of the Whirlpool company and their related core products.

A review of the effects of television commercials on the eating habits of children.

This paper looks at the effects of television and video games on children.

An analysis of the cultural role of advertising on society, as discussed by Sut Jhally in "Advertising at the Edge of the Apocalypse."

This paper provides an examination of the relationship between fashion print media coverage and fashion public relations in the United Kingdom today.

An analysis of the role that masculinity plays in television beer commercials throughout the Western world.

Taking into consideration the traditional ad and promotions world, this paper looks at Internet advertising.

An analysis of the goals, technical aspects, and results of the National Youth Anti-Drug Media Campaign.

This paper explores the significant effects of marketing to children.

An evaluation of how Dell's marketing strategy is executed online and in print.

This paper examines how Cox Media's Valpak fits into a broader marketing campaign.

This paper discusses the strengthening of legal provisions regarding the prohibition of the sale of candy and fruit flavored cigarettes.

An analysis of the effects of direct-to-consumer advertising on first and second generation Chinese immigrants in America.

A critical review of the effect of advertising on the general public.