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Advertising papers

Research Paper : Advertising and Brand on Capital Structure
A literature review on the influence of advertising expenses and brand value on capital structure.
Dissertation or Thesis : Brand Equity Dissertation
An examination of the concept of brand equity in the context of the modern retail sector.
Analytical Essay : Marketing and Advertising Ethics
An analysis of the ethical issues faced by advertisers, including a number of case study examples.
Term Paper : Sex in the Media
A discussion about sexual images in the media.
Research Paper : The Skinny Culture
An overview of skinny culture's domination of Western society.
Research Proposal : Brand Revitalization Strategies
A research proposal to determine how brand revitalization has been implemented in the food and beverage industries in a three-year period, from 2010 until 2012.
Analytical Essay : Jib Fowles' "Advertising's Fifteen Basic Appeals"
Analyzes advertisements from "Seventeen" magazine based on Jib Fowles' article "Advertising's Fifteen Basic Appeals".
Argumentative Essay : Femininity in Oral Contraceptive Advertisements
Looks at how the way in which pharmaceutical companies in their advertisements portray female sexuality and femininity defines the concept of what is feminine for American and Canadian society.
Dissertation or Thesis : McDonald's Integrated Marketing Campaign
Analyzes the advertising aspects of McDonald's integrated marking campaign (IMC).
Term Paper : Selecting a Mobile Phone Service Provider
Presents an extensive literature review examining the influence of advertising and word of mouth on consumer decision-making when selecting mobile phone service provider in Kuwait.
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