The paper discusses the essential components in a marketing mix for Netherlands' bank ABN AMRO and contrasts the domestic marketing campaign with an international marketing campaign into India.
Abstract This paper explains that marketing is a collection of activities such as advertising, public relations and marketing research which is far more than selling: The ultimate aim of all marketing pursuits is profitability and added shareholder value. The author points out that each country has its own unique laws and regulations, the language, cultural barriers, the competitors, cost of infrastructure and setting up of operations and currency, which play a critical part in formulating marketing strategies. The paper describes the marketing strategy to open a retail branch in India, setting up back office operations so that all credit cards, retail and corporate banking transactions could be processed in India.
Table of Contents
ABN AMRO Bank
Marketing Mix
Major Components
Domestic
International
Summary
Global Expansion
Market Research
Location
Measuring Country Wealth
Culture
Competitors
Income and Expenditure
Conclusion
From the Paper "The merger between ABN BANK and Amro Bank created ABN AMRO Bank on 22 September 1991 in Amsterdam. ABN may not be as popular as the Bank of America or American Express but one only has to walk down the streets of Amsterdam or Rotterdam to be surrounded by the presence of ABN in the form of advertisements, promotions and numerous ATM's located all over the city. In the Netherlands ABN is in your face wherever you may go, for its reputation and brand name is a household name."
Abstract This report shows how the continuing strength of the Australian economy and the growing relationships between Australia and Asia, make Australia a primary and potentially profitable market for exporting the Yinyang line of heat packs. This analysis includes sections on Australian demographics; Australian economy; potential market; Australian import regulations; and legal considerations in setting up business in Australia.
From the Paper "Duty is generally levied on the customs value of the goods, which may not necessarily be the same as the sale price. Another element that must be considered in our pricing negotiations is the GST (Goods and services tax) which has been in operation since 1 July 2000. GST is charged at a flat rate of 10% and is levied on the supply of goods and services that are connected with Australia and other transactions, including dealings in real estate, other property and rights. There are exemptions in relation to the supply of certain goods and services. For example, medical devices do not pay a GST, so there could be some benefit in calling our Yinyang devices medical supplies. GST is essentially a value added tax. Tax is paid at each step along the chain of transactions involving the goods or services until the end user is reached, and broadly speaking, tax is paid on the value added. It is the consumer or end user who ultimately bears the tax."
Abstract This extensive paper defines global custody as a centralized service for the administration of all cross-border investments. The author is interested in UBS, the merger of Union Bank of Switzerland, and SBC, whose key strength of lies in the extent of its in-house business. The author believes that the future of custodian business will be shaped by two main provisos, specifically, technological development and personnel professional skills.
Table of Contents
Introduction
The Players
Mellon Trust
Credit Suisse
UBS
Northern Trust
Royal Trust
HSBC-GIS
BNP Paribas
Brown Brothers Harriman
ABN-AMRO Mellon
Bank Leu
Credit Suisse First Boston
The Evolution of the Custody Market
The Importance of the Custodian and its Relationships
The European Market
Germany
Regulatory Framework
Marketing of Foreign Collective Investment Schemes in Germany
Market Situation
Advertising
Sales Agents
Tax Regulations
Legal Constraints
The Competitive Environment
Barriers
Advantages
Finland
Merita Bank
Denmark
The Market
Norway
Den Norske Bank
Christiania Bank
The Climate
Market Players
Union Bank of Norway
Sweden
The Market Players
Skandinaviska Enskilda Banken
Svenska Handelsbanken
Swedbank
The Market
The Prospects
Why to Go Global for Global Custody Services?
Competitive Advantage for the UBS
The Services that UBS Provides
Securities Safekeeping
Entitlements and Redemption
Corporate Actions
Proxy Voting Services
Securities Trading
Reclamation of Withholding Tax
Cash Management
Relationship and Account Management
Investment Accounting
Investment Accounting under IAS
Recommendations (ARR)
Investment Reporting
Securities Lending
Compliance Monitoring
UBS KeyLink
UBS PortfolioLink
UBS AssetLink
Conclusion
From the Paper "Merita Bank fortunes change from year to year and its most consistent characteristic appears to be its incongruity. Some of Merita's problems can be traced back to market idiosyncrasies, most notably an inflexibility about local practices that defy the efforts of even the most pliable agent bank: Merita's progress is all the more notable as a result. Also making progress is Leonia Bank, but its client base is negligible. SEB Securities Services and Svenska Handelsbanken are the real ringers to watch, thereby making Finland a natural target for those with regional ambitions in Europe's colder bands."
